Learn SEO Techniques and Rules to Rank Higher on Google.
Want to learn SEO techniques and tips to do better on search engines? Is your website not getting views? Is your website not ranked on search engines? Well, this article will really help!
All you need is to optimize your content and website for search engines.
SEO is easy but it takes time. So called SEO experts say it’s hard but with a few tweaks you can increase your search engine ranking.
Many bloggers, writers and content marketers give importance to audience engagement and experience. If your audience is happy with your writing style and you don’t care about getting ranked in search engine then you don’t need to think about search engine optimization.
The question is- don’t you want more visitors to your website? I bet you do even if you are posting those funny cat videos.
Here is a list of things you can do to optimize your website for search engines,
1 – Add Keywords In Important Areas
Search engines crawl website data like – titles, headlines, tags, text, URLs, descriptions, meta tags etc to lst and rank websites. That’s why it’s important to add keywords on your website.
Title – Your website title should contain your targeted keyword and connect to what your audience is searching for online. For example if you are a content writer add “Affordable content writer”.
Optimize your blog titles with keywords to increase your search engine visibility.
Headline – Add keywords in headlines like H1/H2 tags, make them bold so search engines understand it’s important content on your website.
Body text – Add important keywords in your body text but don’t go overboard. Use keyword variations like video marketing, video advertising, promotional videos etc. Google hates and they will penalize over keyword dense sites.
URL – It’s called permalink structure and it also matters in search engine optimization.
Ensure you are adding keywords in your URLs. Add keywords variations in URLs and title to target two different keywords. Example – In title “affordable video marketing” in URL “cheap_video_marketing”.
Meta description – Add what your website is about and important keywords. Be descriptive about your niche.
2. Write For a Niche and Build Audience
If you optimize your website for one niche and target few keywords, search engine pamper your websites. Not only search engine but your audience loves that because they are hungry for content and if they find a content rich website dedicated to a niche they will visit it again and again.
3. Link Your Pages Blog Posts Internally
Link your website pages internally. It makes your site more engaging and increases your audience retention time. It also helps search engines to crawl more links and increase your ranking and authority in niche.
4. Remove Unwanted Things Which Are Slowing Down Your Site
Check Your website speed on – Google’s PageSpeed Insights
5. Add keywords in your images
Make sure you are adding keywords in image titles. Use Alt tags for images so it gets indexed in Google images and if your image fails to load your viewers could see what the image is about.
6. Link to other relevant content and websites
Always link relevant and quality articles, websites, videos. It increases your trust and your audience will be thankful for sharing quality content.
7. Update your website frequently
Search engine like fresh content and sites who update their content and blog frequently always get better rankings. Your audience does not want to see the same content again and again. They will leave your site within a fraction of seconds when they don’t see anything new on the website.
8. Submit your website to search engines
Submit your websites to search engines to rank faster. It’s like telling Google and search engines to crawl these pages and show them to my audience.
Want to submit your URL to Google – Google Site Submission
9. Have other websites and blogs link to your website.
This is called backlinks. It’s like online reputation, recommendation and upvotes. If any site links to you that means you have worthy content and their viewers will want to have a look.
Make sure you are getting linked by relevant sites and your links and blogs are linked on other sites as well. The more you have these links the more Google will trust you.
10. Be A Human Because Its For Human
Your website is getting viewed by humans, make sure you are worth their time. Your audience is what matters to you, isn’t it?
Even if you have managed to get traffic on your site but your viewers are not getting engaged then they are not going to buy or stay (convert into customers/regular visitor) on your website. You need to engage your visitors to do something. User experience and interface is important.
Google analyzes your audience bounce and retention rate and it impacts your search engine ranking.
To conclude, I think you understand what it takes to optimize your sites for search engines. At Vidcredible, we help YouTube and video marketers to research keywords and competition so they can improve their video search engine ranking and optimization.