Finally, a real estate marketing software tool to increase leads!
It's important to your real estate practice to properly market it in a way that represents you. Finally a real estate marketing software platform that will get you seen and found online! Now you can get on the first pages of Google and get your video ranked and found for important keywords within your market territory. It's easy to get started too, with just 3 simple steps.
Step 1 = Research
What would your ideal prospect type into Google to find you? Ocean front property... Your city real estate agent... Think about this. It's important to get seen and found right at the time someone is looking for what it is they are looking for. This is a hot prospect. Imagine someone typed in "Buy home in [City]. Do you think this is a buyer? By doing the marketing research first and finding out what people are looking for with precision. Now that you know where to be, all you have to do is get in front of them, good news is this is easier than you think!
With our proprietary technology you can discover exactly what all your top competitors and leaders in your industry are doing. Simply type your keywords into the search block and hit enter and the real estate marketing software will go out and aggregate all the top leaders for that keyword on YouTube. You can organize by views, comments, likes, shares and many more. You can ethically spy and see what is working best for your real estate keywords when it comes to rankings and traffic.
Real estate marketing program a system that you can grow as you please.
Step 2 = Create Your Real Estate Video
Now this video can be of anything related to your real estate practice. It can be for a new listing, a video that tells your story and why you chose to become a realtor. You can pick out the top keywords and traffic and make your video more targeted toward what people are searching for. With video being more than 70% of all internet content nowadays and less than 10% of realtors leveraging video it's the perfect opportunity to capitalize.
By leveraging our real estate marketing software it is super simple to create your video. You simply choose your images, record your audio slide by slide, and then add your background music. Click one button and your done. This is the easiest and most effective marketing software system for realtors as it has all the important elements to crank out your marketing fast! Now that you have completed step 1 your marketing research and step 2 creating your video let's go check out the most exciting step 3.
Social Media, Social Networking, Media Distribution Marketing for Realtors
Step 3 = Distribution
Your real estate marketing platform includes everything you need to research, create, and now distribute your video all across the web to the most prominent websites on the internet. This accomplishes several very strategic online marketing initiatives like creating valuable SEO (Search Engine Optimization) to your real estate website and videos. You can point all the links back to any online asset you have and thus helping you to rank your real estate company onto the first page of Google and Youtube and many other search engines and social sites.
Inside the distribution center of Vidcredible step 3 you will be able to choose your keywords that you want to target and you can then schedule your video distribution and social networking to take place at a later date or happen instantly. You will easily be able to distribute your new video to all your websites simultaneously at once with one click. The purpose of Vidcredible is to save you massive amounts of time and gain effective real estate marketing automation via our Vidcredible software.
What is the best affiliate marketing software?
This is great question. One, a long time ago I had asked myself on many an occasion. In order to best answer this we have to take a look at what is meant by "Affiliate Marketing Software".
There are 2 distinct purposes of an affiliate marketing software.
- From the point of view of a marketer wanting to make "Affiliate Sales" and promote other products and services.
- From the point of view of a "Product Owner" and wanting to attract people who will sell his or her product.
This article will be covering from the "Marketers point of view" thus being one who will go out and promote and sell other people's product's and service's and make a commission or sales revenue by making those sales.
In my opinion after looking and scouring the marketplace for the most ideal affiliate marking software that accomplishes a huge number of strategic marketing tasks that were important to me I had big time trouble finding exactly what I was looking for....
On this journey I did notice one very distinct characteristic that made a big difference. The best affiliate marketing software's should be "Cloud Based Affiliate Marketing Software's".
You see a cloud based affiliate marketing software requires no download and everything is stored 'Off' of your computer which is great for avoiding viruses or cluttering your computer with too much information.
Cloud Based Marketing Software also allows everything to be done inside of the IOT 'Internet of Things' and the most important thing which is all updates will happen instantly and automatically to new updates to the software.
There is no need to re-download or reinstall or update, there is none of that with Cloud Based Marketing Softwares.
An Affiliate Marketing Software MUST be Simple, Easy, Effective and Powerful!
- Easy and Step by Step with proper training is an a critical element to an effective Affiliate Marketing Software.
- Being simple to use for all levels of learning experience from the most advanced to a new beginner.
- Effective is the result of the marketing software "Effective" does it bring the end result you desire?
- Powerful, it must save you time, energy, and effort. Marketing Automation is key in today's day and age.
What are the attributes of an Affiliate Marketing Software that you should look for?
- Cloud Based (NO DOWNLOAD) Yes, it has to be in the 'IOT
- Internet of Things and off your computer.
- Easy to use - Must be simple, simply put.
- Step by Step - An order and a sequence that makes it next, then next, then next, then RESULT.
- Market Research Component - Must have ability to deeply research your pinpointed target market.
- Video Creation (Must Have) - With 70%+ of the internet being video and the power of video marketing and youtube marketing today's software having a video creation and youtube marketing component to it makes it a slice above others.
- Social Media Networking - Eh, heard of facebook? How about Pinterest? Twitter anyone? Marketing softwares for affiliate marketing purposes having these social media networks in place really make it powerful.
- Marketing Automation - If you can automate it, this is a "Huge Time Saver" and marketing automation software is a must have to save you tons of time, on tasks that you would have to do manually.
- Great Training - Great Training is essential for any marketing, course, software, or really anything. It helps to leapfrog and shortcut a process by having the training to get to where you want to go.
How about Marketing Research Software?
Yes, Marketing Research Software is extremely important to any affiliate marketing software platform. You see without knowing the target market, what they are looking for, who they are, how they think, how can we ever expect to get in front of them at the ideal time. An affiliate marketing software should have keyword research and search, Google search, Youtube search functionality to give you as many insights as possible.
Affiliate Marketing Software with Content Creation Ability
Having the ability to create content with your affiliate marketing software is extremely important.
Without the ability to create content, and having content to get in front of potential buyers it would be impossible to earn commissions and sales and affiliate sales.
Where are people going in today's times to find products and services? Yes, Google and Youtube and maybe a few other search engines but pretty much Google and Youtube sometimes some forums.
So content is super key in this equation. Once your have your research done, having the ability to create compelling and engaging content is the next step.
In my opinion there is no better way to create engaging content and informative content than the power of video.
So for me it's very important for an affiliate marketing software and affiliate marketing system to have a content creation or even better a video creation component.
What about a social media networking software that can connect to all my important accounts across the web and assist in my affiliate marketing?
A powerful Marketing software that can connect to Tumblr, Linkedin, WordPress, Pinterest, Reddit, Plurk, Flickr, Pocket, and a ton of video websites.
Plus always adding more networks and staying on top of the landscape of websites that are out online to know which ones are very powerful, rank on google and have an audience.
This is of the utmost importance to an affiliate marketing software as being in front of people on the platform that they choose to search and browse on is 1/2 the battle. The other 1/2 is capturing their interest and having them have that 'aha moment' at the time that they are interested and working to solve a problem, figure out a challenge, or looking for a massive gateway to where they are heading.
Marketing Automation for Small Business in a Marketing Software Platform for Distribution
- Event Scheduling: With today's constant interruption and lack of focus going on in the world when you get to a place and time were you can focus and concentrate and work on your tasks it would be wonderful for a marketing software to have the ability to "Set and Forget" what I mean by this is event scheduling marketing automation. For example let's say you made a video and did the market research and then you are ready to put it out on the web. You could schedule it for next week at 2pm. And then start on the next video and schedule that for 2 weeks out. In one night you could in fact, have a years worth of content once a week be running, uploading, and distributing targeting your most important keywords and market niches.
- Guiding Rules: Marketing guiding rule of thumbs are optimal for an affiliate marketing software because the less you have to thing about the minutia the better. For example let's say that part of the content is best to be only 65 characters and length and not to exceed that in order to get the best desired result. What if a guiding rule popped up on the screen and said, "Your content is too long, think about shortening it" this is an amazing guiding rule now what if that was layered all throughout the affiliate marketing software guiding you along the way. This would be fantastic!
- Research on Screen: An interconnected marketing platform where the marketing research area of the software is also connected to the distribution side of the software making it very easy to capitalize on the hard work of others. This allows you to be a smarter marketer and rather than reinvent the wheel you can tap into a already running tank and jump on for the ride!
- Instant Publishing: This is critical because for any affiliate marketing software or for the best marketing software it is extremely important to have the ability to create results immediately and in the now. Instant publishing is very important and the ability to do event time based marketing scheduling as well so you can continue your work and leverage timing.
- Video Distribution: Don't even get me started with the POWER of VIDEO DISTRIBUTION. It's such a powerful marketing tool right now that it really blows everything else away. With Google's recent acquisition of Youtube for 1.65 Billion it's pretty obvious the power of video in today technology age. Imagine a marketing software for your affiliate promotions that has the ability with 1 click to distribute to multiple video platforms for example Facebook, Youtube, Daily Motion and many others. Talk about Affiliate Marketing Power!
- Social Networking: Absolutely critical. Social networking across mutiple marketing platforms at the same time is essential and such a huge time saver.
- Platform Controls: The ability to control where you want to go and where you do not want to go with your content an media is important to your affiliate marketing.
Imagine an Affiliate Marketing Software that accomplishes all of
these initiatives at the same time!
Introducing Vidcredible the Best Affiliate Marketing Software Platform.
Easy, Effective, Simple, and Powerful!
You can learn more at http://www.Vidcredible.com
You have been creating videos and uploading them individually on YouTube, Facebook, Pinterest, Tumblr, Blogger, LinkedIn, etc. The video distribution possibilities are endless, there are thousand of sites, communities and groups where you can share your videos. The core goal of video distribution is getting more views, engagement and conversion from social media and video networks
Uploading videos on different networks is a daunting task. You have less time to upload, optimize, and distribute videos on each social media network. Probably you are missing networks where your audience frequents. It’s better to distribute your videos on all networks and analyze which network is working for you.
Vidcredible is an all-in-one video creation, optimization distribution and publishing tool. With video content syndication, you can distribute your content on major social media and video hosting websites. Vidcredible saves your time by distributing and optimizing your video for search engines and social media. It ensures your video is getting distributed on each and every network.
3 reasons Vidcredible is an essential video content distribution tool
1 – Research
Research is a vitally important aspect of content optimization. Research helps to optimize content for search engines and social media. Vidcredible has a research feature that gathers important data to optimize your content. It help us to fetch important information from YouTube videos. We can analyze videos which are ranking for what and all their stats. We can sort the videos according to number of comments, number of views, etc.
The built in research feature saves your research time. It’s best to analyze YouTube videos and competitive analysis. It helps us to get video information according to keywords they are ranking for. By clicking on “+” we can add the titles and description in our worksheet.
Once we have researched data of videos which are ranking for particular keywords in our worksheet, we get to know what are the factors they are ranking and what are the strategies they have been using to get ranked. With researched data we can optimize videos according to the titles, descriptions and URLs.
2 – Social Media Network Syndication
Social media distribution is essential to spread content across the internet and get more eyeballs on content. Content syndication helps rank faster and helps you in uploading your videos on social media network with one click.
You don’t need to spend time on each and every website to post and optimize your videos. One click distribution saves tons of time so you could focus on important aspects of your business.
One click distribution also works as a social media management tools because you manage all of your networks from one dashboard and it offers scheduling features which helps you schedule your social media video and post sharing. It helps you stay productive and get more things done in less time. There are many tools to share your links on multiple websites but there is only one which can research, optimize and distribute your content from a single platform.
3 – Schedule
With this feature, you can schedule your post and upload your videos on YouTube on any scheduled date. This enables you to stay relevant and post updates on occasions and future events. Scheduling has been helping businesses to get traffic to their business and getting more business.
Events and occasions need extra attention and work force but with scheduling you can work on other aspects of your business while Vidcredible posts and syndicates your content on social media, video hosting and blogging platforms.
Vidcredible has made it easy to distribute and syndicate video content on major social media, video hosting and blogging platforms which enables you to get traffic from various sources to your website. It makes you more productive with time saving and optimization. It’s a long-term SEO strategy to syndicate and publish your content on as many sites as possible.
You can try Vidcredible for the unbelievable price of $1.
The Internet is a very noisy place therefore our content must be attractive and informative in order to attract attention. What catches our eye is the title of the video because it conveys what we are going to get in the video. Videos with less attractive and SEO optimized titles get lost in the infinite internet ocean. Unattractive titles don’t get clicks on search engines and don’t attract people on social media.Therefore video title must attract search engines in order to get the maximum number of clicks on YouTube videos.
In order to create attractive headlines for your videos, you have to analyze the competition to get to know the keywords that your competitors are using, which is the most viewed videos, and what their ranking strategies are. To get an incredible title for your blog post, you have to research and brainstorm your mind with lot of creative titles.
When you start writing titles and descriptions without research you end up with lengthy and redundant information. You fail to balance it with proper keyword targeting for search engine optimization and this is does not captivate your audience.
People use irrelevant misleading images, titles and description to improve click through rate which results in low ranking and high bounce rate. Grabbing an optimized title for your YouTube videos is not hard as it seems. You don’t need to mislead your audience with exaggerated sentences and irrelevant images because there are tools which you can use to grab titles and descriptions that your competitors would feel jealous of.
Vidcredible! – an all-in-one video creation, optimization and distribution platform for marketers.
We are going to show you how to get an attractive and search engine friendly title, description, tags and URL for your videos. It is simple and takes less than 60 seconds.
How to research YouTube titles, description, and tags in under 60 seconds.
Vidcredible works as a Yoast of YouTube where you can optimize your videos perfectly with perfect title length, keyword targeting in title, description, tags and URL.
Once you are logged in:
1 – Click on YouTube Research and search your targeted keyword. It will show you the results. Choose from video or playlist, maximum result, and sort according to your needs. If you want to see most viewed videos click on relevance and click on “view count”. You can sort your search result by rating and upload date.
2 – Analyze videos which are ranking as well as their titles and add them into your worksheet by clicking on + sign. You can add titles, description, and tags into Worksheet to analyze what are the keywords and tags your competitors are using. Brainstorm your mind with attractive and seo friendly titles.
3 – Researched worksheets give important insights on what keywords need to be targeted and how to write a perfect title, description and tags to optimize your videos for search engines.
4 – Upload and distribution
While uploading your video the video titles, description, and tags should be optimized for better ranking. Worksheets help you to write perfect seo-friendly yet attractive title, description, tags and URL for your videos.
By clicking on Publish/schedule you are ready to get ranked with a well-researched title, description, tags, and URL for your YouTube videos.
It is an easy to use video creation, optimization and distribution cloud-based web application to research title and description for YouTube videos. It has a research tool which pulls all the video results for your market through YouTube’s API for competitive analysis.
It also provides multi-channel one-click video distribution through which you can upload your videos to your selected social media and video hosting sites. It also provides a scheduling feature so you could schedule your videos for important events such as Black Friday and New Years.
Video marketing is the latest trend in the market and why not, it’s a very effective marketing medium which gives the best return on investment. It’s the best medium to engage your audience and convert them into loyal customers. Anyone can create videos using their phon read more
Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014.
From entertaining viral videos to educational courses everyone is watching videos online.
Social media is not behind – Instagram, Snapchat and Twitter integrated videos in their feeds. Social media has done this because they don’t want to lag behind and want to engage audience with videos and visual content.
Facebook has integrated videos in their marketing strategies. It has been engaging people with auto-played videos and gifts.
Live streaming is changing the world of sports. Seminars are getting replaced by webinars and attracting global audience. There are a lot of things happening in the video marketing field which are going to change the future of video marketing.
The use of online video in B2B marketing is increasing day by day. From giant million dollar companies to small scale businesses everyone is going crazy on this marketing phenomenon.
There is no doubt video marketing is going to rule in the future. Marketers are exploring ways to adapt video marketing and they are going mad on video advertising. Here are some reasons why marketers are mad about video marketing and advertising.
Search Engine Optimization
Video snippets are more attractive than text links which results in high click through rate. Videos engage audiences which improve audience retention. High retention rate and low bounce rate signals search engines and the content is qualitative.
YouTube is owned by Google and it uplifts your videos and content in search engine ranking. Analytics give insights on audience retention, best and worst performing videos etc so marketers are focusing on video creation and distribution strategies.
Marketers embrace video analytics to plan content strategies. While YouTube is lacking many video analytic features there are many custom made video players that come with analytics and tracking abilities.
Audience Engagement and Conversion
According to Syndacast – the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent.
Most people find that visual learning, visual content like videos, infographics and images are more engaging and easier to digest.
Stories evokes emotions and videos are stories on fire.
Video marketers are evolving video personalization to increase audience engagement. Video analytics and video creation are experimenting with ways to get more personal and relevant to individual audiences. Customers are getting personalized videos in their newsfeed and inboxes.
According to Twitter, videos and photos get the most retweets. Photos average a 35% boost in Retweets Videos get a 28% boost.
Facebook is strategizing various ways to give competition to the video hosting giant YouTube. Marketers are also leveraging Facebook videos and live streaming for lead generation and branding.
Videos have the potential to go viral and social media is the best place to spread videos like wildfire. When a funny video makes us smile, we tend to share them with friends to make them smile and transfer the happiness.
On social media sharing is fun and people do it immediately when they find it interesting.
Video Creation and production
Video creation and production increased multiple folds and marketers are now thinking beyond YouTube. Lots of things are happening in video creation, automation, personalization, and distribution.
Videos are easy to distribute and share on social media, email and embedding on blog posts. YouTube and Vimeo offers various social media sharing options.
Video Call to actions
Video marketing kills many birds with one stone. It attracts, engages, educates, connects and most important makes people feel (laugh and cry). It makes your call to action alive, people who connect with brand are more likely to trust and purchase from brand.
The play button is changing all the CTAs. Video overlays and personalized call to actions is grabbing the audience attention and converting them into customers.
The video marketing mechanism is evolving. Videos are getting personalized and interactive to entertain, attract, connect, engage and convert. Marketers consider video marketing a boom which is going to change how they reach out to audience and increase their brand awareness and sales.
What makes your crazy about video marketing? Is there any video which you can’t forget? Share with us, we would like to hear from you.
Video marketing is here to stay and there is plenty of evidence and statistics which support this fact. The real question is: how can you start video marketing for your business benefits?
There are plenty of video marketing agencies but these agencies either charge a lot or don’t know about your business. They don’t know how you run your business and what are the services you provide and what methodologies you follow.
The toughest task required to get started with any creative content marketing is developing ideas which are quite different and easy to get started with. We are going to cover video marketing ideas which are easy to get you started and don’t require a lot of money to spend on video marketing agencies.
Anyone with basic slide creation and a little bit of creativity can create slide show or presentation videos. Presentation videos are easy to create and easy to present your business to your clients.
Presentation videos can be a video version of your PDF brochure. This is a very easy way to create presentation videos with a little bit of creativity. Using a few additional elements you can create your own presentation video.
Vidcredible is an easy solution to spice up your slides with voice overs. Voice overs add a personal touch to your videos and you can easily get connected with your audience. Vidcredible offers video syndication and a distribution platform which ensures your video is getting spread across all major social medias and networks.
Whenever we buy anything we ask our friends and family for recommendations. Every business has clients and everyone wants recommendations when they want to do business with someone. That’s where testimonial videos comes in. I know you must have those testimonials on your websites. It is unlikely that your testimonials will be read. If you want to expand your client base using your testimonials it is advantageous to use video testimonials to engage your audience.
There are many reasons why testimonial videos are better than written testimonials. Video testimonials can showcase the products you have created for clients, and at the same time show locations where you have worked and attract new clients through emotional values people get from videos.
Demo videos and Screencasting videos
If you have software or products, you must create demo videos.
You can add these videos on your homepage to instantly catch attention of visitors and showcase your software.
You can show how your software works and how it solves their problems.
You can explain why they should try your products.
Screencasting videos are demo videos which don’t show physical products. It’s specially made up for software videos and how to get things done on a computer screen. In this type of video you record your computer screen to show how specific tasks need to done. There are many photoshop tutorials available which can give you a better understanding of screencasting videos.
Screencasting videos are widely use in the education sector because schools and colleges are digitizing. They have been using computer screen recording videos to show tutorials and storify and simplify complex studies.
Explainer videos are videos which explain your videos and explain how you are the best in the market place. It describes your business as well as the problem they need to solve and how you can offer a solution.
Explainer videos are mostly used landing pages and homepages to engage the visitors and pass on your company objective through video elements. Explainer videos have been increasing the conversion rate of landing pages and reducing the bounce rate because it holds the audience attention for a few minutes.
Mobile phone videos
You don’t need expensive equipment to get started with video marketing. You just need an idea and a mobile phone with decent quality and you are ready to go. There are many videos recorded on mobile phones and people have been using their mobile phone to record videos.
So here is a short list of videos you can get started with:
1 – Convert your company brochure into a slideshow or presentation video
2 – Ask your clients to send video recommendation and testimonials. Ask them to tell about how your business helped them grow their business.
3 – Record your property, product installation and post it on YouTube.
4 – Record your software tutorials and create a tutorial series of how to get specific things done on your software.
5 – Hire a freelancer to create explainer video for your business.
6 – Record via your mobile phone, edit it with Windows movie maker, add effects and you are ready to launch your first marketing video.
If you are looking for a presentation or screencasting video creator, Vidcredible offers presentation video creation, voice overs and content syndication features at one place so you don’t need any other software or service to get started with video marketing.
Writing is quite hard whether you are writing a blog post or a video script. You have to follow certain rules to get started with script writing. There are times when you feel lost because your writing skills are frustrating for you. You are either getting too boring or you are too casual and not able to transfer your message to your audience.
Script writing has many essentials tasks that you have to perform because if you are not able to convey your business message through words, you are not going to engage your audience through your videos.
Videos are an effective way to use your emotions to convey what you are want to say and how you will be solving problems for your clients. You can just say: “I am XYZ company and I do SEO services, I have ABC clients and 10 people in my company or you can say I help businesses like ABC to increase clients by increasing their ranking on search engine and social media. You can sound too boring or too cool by simple tweaks and changes in your script.
Here we will be discussing about the things to consider while writing video scripts to better transform your visitors into customers,
1 -Keep your targeted audience in mind
The best way to simply connect with your audience is through putting yourself in their shoes. By this you get to know about their problems and you will get to know how you will need to be contacted or reached or tell about a business which can solve their problem.
Talk about their problems and state their mental state for example “Are you feeling frustrated with too many spam emails and it’s consuming your precious time?”.
By talking about their problems you are attracting them and making them aware that you know how it feels and what problem they are facing. If you know their problem, you can help with the solution. By keeping your targeted audience in mind, you can write your script to attract them and increase the message penetration.
2 – Entertain
On the internet no one likes boring stuff; everyone wants to be entertained. Many businesses are creating entertaining and emotional videos for branding. Your videos should not be about stats and boring slide presentation and lots of information which your viewers can’t digest.
Entertaining and informative videos get more views and attention on social media. With stories and funny characters and situations, you can add a fun element in your company videos. Adding humor for your audience can make your videos viral because anyone can connect with that video because of humor.
3 – Avoid jargons
While scripting your videos, you must avoid jargons because videos are watched by novices and these can affect your audience engagement and they might feel disconnected. Avoiding jargons makes your video appealing for everyone and since people understand it they will be more likely to share it with their friends and family.
4 – Choose proper tone, pace and style
Choosing proper tone while scripting is very important but one of the most overlooked factors when it comes to script writing.
If you want to tell a story with characters you must have conversational tone. If you are scripting for documentaries, you must have formal voice overs and narrative tone.
5 – Tell Story
People remember stories and you can make a long-lasting impression with stories. You can brand yourself with stories and humor. These increase your brand reach and spread your message across multiple social medias because people enjoy and remember your stories.
6 – Keep it short, concise, and simple
The internet is a very noisy place and if you can’t convey your message in a concise and entertaining way you can’t pass on your business message to a larger audience. People live simple so make your emails, messages, and videos to the point.
By keeping your videos short, simple and concise, you are not only engaging your audience effectively, you are also reducing your bounce and abandon rate. People don’t like long videos and if you are not getting to the core message in a few seconds, they are going to close your video.
By keeping all these things in mind you are ready to create your first video with Vidcredible. It is a simple video creation tool for everyone who wants to get into video marketing.
So we hope we have covered the important points on how to write a compelling video script to engage your audience. If you have any suggestions, please comment below.
Small businesses need branding and promotion of their product and services. Today with the help of the internet, we can promote any business all around the world. Due to the impact of social media and digital marketing such as content marketing email marketing and various other forms of marketing, we can promote your products all around the world. It’s easy to get lost in this complex world of the internet. We need to know what we are doing to get the best results for each and every activity we do on the internet.
It’s essential to know what our main goal is and what are the results we are looking to achieve as well as why we are doing it. We should plan and improvise according to the results we are getting from our social media and search engine metrics.
Its’ essential to plan your marketing strategies to get success online no matter whether you are spending money or not. I have been helping businesses to maximize their campaign reach so they can reach as many people as possible.
Today we need to be smart and qualitative rather than quantitative and a “one size fits all” approach. Good marketing requires getting into tiny details like video personalization. Haven’t you watched Facebook personalized videos?
We are going to discuss how small business leverage video marketing and not only that but we are going to tell you how to increase your video advertising efficiency and effectiveness.
1 – Know your brand
Small businesses fail because they don’t know about their own business. What products they have and what gap they are filling in the industry. They need to focus on benefits and features rather than trying to copy competitors.
It’s vital that you know all aspects of your business. Know your strengths so you can highlight them in your promotional videos and marketing mediums. You have to convey your business message to your audience in a concise way.
Knowing your product and services raises your confidence level about your product and services. You must know what market is lacking and what are the things you are better at that will give you an edge above your competitors.
Know your competition – do a competitive analysis of your peer businesses and find your distinctive value so you can outrank them with your unique talents and benefits. You must have something unique to promote in video advertising to make your brand different from your competition.
2 – Know your audience
To promote your products to the right people you must imagine their personas and problems and what is the best solution for their problems. Know how your product and service meet their requirements as well as being a better fit as compared to your competitors. You need to understand what your prospective clients needs are and what problems they are facing. Is your product the best solution for their problems? Is your product effective for your audience?
Segment your audience according to products and services you offer. For example, if you offer Pinterest marketing you need to target and focus on primarily a female audience. If you are promoting Local business you need to connect and focus on local people through the places and locations they know and can relate to.
It’s also important to know the locations where your prospective clients frequent and which social media they use. As mentioned earlier if your business is women oriented they most likely hang out on Pinterest. If you are targeting kids they hang out on YouTube and Facebook. If your targeted audience is businesses they hang out on LinkedIn.
3 – Have long-term and short term plans
Smart businesses are always focused on long-term goals such as branding in terms of social media engagement. Long-term marketing strategies include demand generation where your first and foremost goal is branding and increasing your reputation in the market.
Short-term goals are important because these cover your cost of business and you need to focus on events. Weekly and monthly goals help to achieve your long-term goals and fulfills your business goals. Short-term goals keep your business balanced so when your income is low, you have the motivation to get started daily.
While creating your marketing video create an evergreen video which represents your business as well as which you can use anytime. Create short-term videos for events but analyze what return on investment you will be getting from it and spend accordingly.
4 – Analyze your metrics
While creating your video advertisement focus on what your audience prefers. You can research this in your Google and YouTube Analytics.
If you are already promoting your business on YouTube, you can analyze your metrics and analytics to spend money on your most engaged video. Learn what your audience enjoys and what you can improve in the video.
You can focus on your strengths and get the best return on investment on your video promotions. By analyzing your metrics you can focus on your strengths as well as focus on your core products and services.
5 – Spend Money
Spend money on advertising and marketing to increase your traffic and clientele. These are effective ways to get traction when you are just getting started.
To get successful in online businesses, you must spend money on internet marketing. You need to stay updated with the latest online marketing trends. You can analyze multiple marketing mediums to focus on the highest return on investment mediums.
You can try PPC campaigns on Google Adwords to get traffic from Google. There are many inexpensive campaigns which are available in the market.
The latest trend in the market is “video marketing”. Video marketing is the best way to attract, engage, and conversion optimization. There are many cheap video marketing solutions available in the market which are perfect for small businesses. These marketing solutions are affordable for small and medium scale businesses to get started with video advertisement.
Vidcredible is an affordable video marketing solution for small and medium scale businesses. Small businesses can get started with trending video promotional and presentation videos to leverage the video marketing trend.