72% Of Agencies Say Online Video Ads Are As Effective – Or More Effective – Than TV [Survey] – Source
YouTube is crushing television
YouTube Is Crushing Cable TV, According To Google – Source
YouTube is the #2 site on the internet. It is addictive!!! There are people who spend hours and hours on this giant entertainment dragon. Most of the videos are entertaining and channels like Buzzfeed, Mashable, and Pewdiepie have a huge fan base and are creating viral videos.
YouTube has lots of educational videos on Photoshop, video editing software like Sony Vegas, After Effect, and digital marketing.
Here are some jaw dropping facts about YouTube, Source
YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
Growth in watch time on YouTube has accelerated and is up at least 50% year after year for three straight years.
The number of people watching YouTube per day is up 40% y/y since March 2014.
The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, is up more than 3x y/y.
Scope For Video Distribution With Video Hosting and Networks
Just like television ads which run on different channels, you can upload your videos on sites like Youtube, Vimeo, Break, Dailymotion,Metacafe, Vevo, Twitch and hundreds of other sites. These sites spread your videos online and provide SEO backlinks which help you get rank higher on Google and other search engines.
You reach out to more people with more video distributions channels.
Online Live Event Streaming
Nowadays live events can be watched online and you could watch these live events anywhere and at anytime, day or night. Most of the sports channels are launching their apps and streaming live events on their site and apps.
Facebook recently launched live broadcasting. This is a fantastic way to engage your followers.
If you are thinking that this is not for you and your business then think again. Many bloggers and marketers are conducting webinars and hangouts. These webinars are helpful to generate leads and increase your business revenue.
Community and Fan Following
There are followers of YouTube who are earning millions from their videos. They have a huge fan base. They have built an online community of people by their entertaining and informative videos.
If you are not comfortable in front of camera then you can create screencasting videos and tutorials on any topic, for example Photography, WordPress, Blogging etc. People are making review and how-to videos on these kind of topics and building a communit. Additionally, consumers are buying their products and services because they are nurturing them with information and the latest content in their niche. So if you are passionate about anything just record your screen and upload your videos.
Here are just a few YouTube Stars and their number of subscribers,
Youtube Channel/Star – Number of Subscribers (In no specific order)
PewDiePie – 45,598,511
HolaSoyGerman. – 28,106,378
IISuperwomanII – 8,997,079
Mycupcakeaddiction – 2,780,995
Call To Action
Call to action or CTA is something television can’t do effectively. In your video you can ask your viewers to do certain things like click on link to get 30% discount on XYZ or you can just say “Click on Subscribe”.
Many video sites provide analytical data on call to actions, subscribers, bounce rate and engagement which is not possible on television.
Return On Investment and Audience Engagement
Google says that YouTube ads are 80% more effective than TV ads – Source
Hiring actors, expensive video production equipments and editing software can be very costly but creating videos from your slides, images and screencasting is FREE. You would need software and skill to make these videos professional but there are many affordable software and services which offer web-based and offline software and services.
If you create a video from images and slideshow the investment would be $0 and it will help your business tremendously. You will get backlinks, audience engagement and conversion.
There is no doubt that video marketing is for everyone. Everyone engages in video and that’s why it converts compared to other marketing methods.
13-24 Year Olds Watching More YouTube Than TV – Source.
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References and research