Writing is quite hard whether you are writing a blog post or a video script. You have to follow certain rules to get started with script writing. There are times when you feel lost because your writing skills are frustrating for you. You are either getting too boring or you are too casual and not able to transfer your message to your audience.
Script writing has many essentials tasks that you have to perform because if you are not able to convey your business message through words, you are not going to engage your audience through your videos.
Videos are an effective way to use your emotions to convey what you are want to say and how you will be solving problems for your clients. You can just say: “I am XYZ company and I do SEO services, I have ABC clients and 10 people in my company or you can say I help businesses like ABC to increase clients by increasing their ranking on search engine and social media. You can sound too boring or too cool by simple tweaks and changes in your script.
Here we will be discussing about the things to consider while writing video scripts to better transform your visitors into customers,
1 -Keep your targeted audience in mind
The best way to simply connect with your audience is through putting yourself in their shoes. By this you get to know about their problems and you will get to know how you will need to be contacted or reached or tell about a business which can solve their problem.
Talk about their problems and state their mental state for example “Are you feeling frustrated with too many spam emails and it’s consuming your precious time?”.
By talking about their problems you are attracting them and making them aware that you know how it feels and what problem they are facing. If you know their problem, you can help with the solution. By keeping your targeted audience in mind, you can write your script to attract them and increase the message penetration.
2 – Entertain
On the internet no one likes boring stuff; everyone wants to be entertained. Many businesses are creating entertaining and emotional videos for branding. Your videos should not be about stats and boring slide presentation and lots of information which your viewers can’t digest.
Entertaining and informative videos get more views and attention on social media. With stories and funny characters and situations, you can add a fun element in your company videos. Adding humor for your audience can make your videos viral because anyone can connect with that video because of humor.
3 – Avoid jargons
While scripting your videos, you must avoid jargons because videos are watched by novices and these can affect your audience engagement and they might feel disconnected. Avoiding jargons makes your video appealing for everyone and since people understand it they will be more likely to share it with their friends and family.
4 – Choose proper tone, pace and style
Choosing proper tone while scripting is very important but one of the most overlooked factors when it comes to script writing.
If you want to tell a story with characters you must have conversational tone. If you are scripting for documentaries, you must have formal voice overs and narrative tone.
5 – Tell Story
People remember stories and you can make a long-lasting impression with stories. You can brand yourself with stories and humor. These increase your brand reach and spread your message across multiple social medias because people enjoy and remember your stories.
6 – Keep it short, concise, and simple
The internet is a very noisy place and if you can’t convey your message in a concise and entertaining way you can’t pass on your business message to a larger audience. People live simple so make your emails, messages, and videos to the point.
By keeping your videos short, simple and concise, you are not only engaging your audience effectively, you are also reducing your bounce and abandon rate. People don’t like long videos and if you are not getting to the core message in a few seconds, they are going to close your video.
By keeping all these things in mind you are ready to create your first video with Vidcredible. It is a simple video creation tool for everyone who wants to get into video marketing.
So we hope we have covered the important points on how to write a compelling video script to engage your audience. If you have any suggestions, please comment below.