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How to Make a Video Go Viral [Case Study]

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Why do some videos get millions of views overnight while others just sit there, ignored?

Let’s face it. If you want a video to go viral you must make something that evoke emotion, and if you are a startup business, it’s imperative to show your brand personality without giving the hard sell.

It’s also vital to distribute your video to many social networks to get your videos shared quickly by large media sources. Don’t forget to upload new videos regularly. Most successful channels creators engage with their followers by producing new videos regularly.

I will show you in this article followed by a video case study about tips how to make your video go viral.

1) Show Your Brand Personality:

Keep it simple and show your brand personality when you record your message in front of the camera. There is a lot of possibilities to demonstrate your brand personality, among which the holidays business period. In holidays make your business culture transparent to your customers by recording your funny moments with your colleges within your company.  You can show your customers how you are celebrating, and the gifts you have received from your fans and friends. The holiday season is a great time to produce limited edition products that are available for a restricted amount of time.

holiday-card-video

 

2) Optimize Your Video for Search Engine:

If you don’t optimize your video with a good title or a good tag your video will be invisible in search engines. Choose the right keywords for your video in the title and in the description will determine both the number and the type of visitors that will find you on search engines. To optimize your video for better ranking, do some research to figure out what is already working. Tim Schmoyer from Videocreators.TV explain in these videos how to get more views and subscriber in your YouTube channels.

Begin your marketing research by asking some questions that is relevant to your company products and customer’s needs. Some example of questions that you may ask yourself are: What is your channels is really about? Who is your target audience? How many views do the top videos have?

After that you must add the most important keywords that the customers are searching for in search engines and find the high volume keywords with medium to low-competition keywords that are related to your products or services. There are some keyword research tools that help you to find these keywords easily and quickly. When you add these keywords in your video title and video description you will rank easily in search engines.

Fortunately, Vidcredible is a video marketing software that have a keyword research tool that help you to easily search your competitors to see what is performing.

If you want to read more about how to use the right keywords to rank your videos, check-out our article titled “Must check Youtube video Check-List”

3) Reach Out to Bloggers & Social Media Influencers:

Syndicating your video in social media networks and collaborating with influencers is a big step for your video to go viral.

According to vidyard article published by Anish Patel, video is the new king of influencer marketing. In fact, the most effective ways to build an audience is to collaborate with relevant industry influencers. Social networks have become a leading source for discovering breaking news where influencers and journalist find interesting stories about music bands and companies to talk about them in their blogs and in high authority sites like huffingtonpost.com, Mashable.com and inc.com.

In this case study we will talk about how a girl that published a YouTube video in social network like Reddit and has reached out to well-known bloggers that are daily influencers in their niche. Guess what? This video hits 8 million views.

Reddit is an American social news aggregation, web content rating, and discussion website with thousands of daily visitors. If you want to get large amounts of traffic from it, you have to keep your posts highly relevant to the Subreddit.

Moreover, Reddit was the catalyst of one artist singer and songwriter from Ireland who has turned the world the last 3 years, and who live in California, this Reddit social media strategy helped the “Take Me To Church” video to go viral on YouTube.

To be successful with Reddit marketing you have to be a Redditor meaning you have to engage with the community and share interesting things. There is a lot of tips to be successful in Reddit, check out this article of how to build a relationship with reddit and how to write a good Reddit title inspiration.

4) Optimize your marketing effort by understanding your customer’s needs:

In order to be effective in social media it’s important to understand why customers and businesses use social networking sites and how to develop methods for an actual business opportunity. People generally use social media networks to share stories and build relationships.

Generally, people are looking for relationships, they want to know people and companies. In fact, there are not looking for a product to purchase but there are looking for funny stories about companies and products. Your social media content must be designed to add value or to engage with your audience.

You should follow the 80/20 Rule, meaning 80% of your content have to add value and 20% is self-promotion.

5) Case study how a video gone viral in Youtube with a million of views:

In the case of the video “Girl learns to dance in a year” Youtube video that gone viral. As momentum had been building on social media sites like Reddit. A girl recorded many short video dance lessons in a year and she made it in one video.

The first day the girl posted the video in Facebook and Twitter, and submitted it to social news sites like Reddit and Hacker News. Then she tweeted it to well-known dancer and emailed bloggers who had covered other viral dance videos. This was tremendous, a video with approximately 80k views in the first day!

Some bloggers that saw the video on Reddit, they started publishing it on high authority sites like Mashable ,Jezebel and Huffington post.

To this point 24 hours after publishing the video in high volume traffic social media sites and blogs the video hit 800k views.

If you want to know more what happened the next day, take a look at his video case study:

 

Best Affiliate Marketing Software No Download Cloud Based Software

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What is the best affiliate marketing software?

This is great question. One, a long time ago I had asked myself on many an occasion. In order to best answer this we have to take a look at what is meant by "Affiliate Marketing Software".

There are 2 distinct purposes of an affiliate marketing software.

    1. From the point of view of a marketer wanting to make "Affiliate Sales" and promote other products and services.

    2. From the point of view of a "Product Owner" and wanting to attract people who will sell his or her product.
Cloud Based Affiliate Marketing Software

Cloud Based Means NO Download! Nice 🙂

This article will be covering from the "Marketers point of view" thus being one who will go out and promote and sell other people's product's and service's and make a commission or sales revenue by making those sales.

In my opinion after looking and scouring the marketplace for the most ideal affiliate marking software that accomplishes a huge number of strategic marketing tasks that were important to me I had big time trouble finding exactly what I was looking for....

On this journey I did notice one very distinct characteristic that made a big difference. The best affiliate marketing software's should be "Cloud Based Affiliate Marketing Software's".

You see a cloud based affiliate marketing software requires no download and everything is stored 'Off' of your computer which is great for avoiding viruses or cluttering your computer with too much information.

Cloud Based Marketing Software also allows everything to be done inside of the IOT 'Internet of Things' and the most important thing which is all updates will happen instantly and automatically to new updates to the software.

There is no need to re-download or reinstall or update, there is none of that with Cloud Based Marketing Softwares.

An Affiliate Marketing Software MUST be Simple, Easy, Effective and Powerful!

Easy Affiliate Marketing Software that it Powerful
    • Easy and Step by Step with proper training is an a critical element to an effective Affiliate Marketing Software.
    • Being simple to use for all levels of learning experience from the most advanced to a new beginner.
    • Effective is the result of the marketing software "Effective" does it bring the end result you desire?
    • Powerful, it must save you time, energy, and effort. Marketing Automation is key in today's day and age.

What are the attributes of an Affiliate Marketing Software that you should look for?

  1. Cloud Based (NO DOWNLOAD) Yes, it has to be in the 'IOT
  2. ​Internet of Things and off your computer.
  3. ​Easy to use - Must be simple, simply put.
  4. ​Step by Step - An order and a sequence that makes it next, then next, then next, then RESULT.
  5. ​Market Research Component - Must have ability to deeply research your pinpointed target market.
  6. ​Video Creation (Must Have) - With 70%+ of the internet being video and the power of video marketing and youtube marketing today's software having a video creation and youtube marketing component to it makes it a slice above others.
  7. ​Social Media Networking - Eh, heard of facebook? How about Pinterest? Twitter anyone? Marketing softwares for affiliate marketing purposes having these social media networks in place really make it powerful.
  8. Marketing Automation - If you can automate it, this is a "Huge Time Saver" and marketing automation software is a must have to save you tons of time, on tasks that you would have to do manually.
  9. Great Training - Great Training is essential for any marketing, course, software, or really anything. It helps to leapfrog and shortcut a process by having the training to get to where you want to go.
Video Creation Software
Affiliate Marketing Automation System
Affiliate Course Training Marketing Software

How about Marketing Research Software?

Yes, Marketing Research Software is extremely important to any affiliate marketing software platform. You see without knowing the target market, what they are looking for, who they are, how they think, how can we ever expect to get in front of them at the ideal time. An affiliate marketing software should have keyword research and search, Google search, Youtube search functionality to give you as many insights as possible.

Youtube Keyword Research Software

Affiliate Marketing Software with Content Creation Ability

Having the ability to create content with your affiliate marketing software is extremely important.

Without the ability to create content, and having content to get in front of potential buyers it would be impossible to earn commissions and sales and affiliate sales.

Where are people going in today's times to find products and services? Yes, Google and Youtube and maybe a few other search engines but pretty much Google and Youtube sometimes some forums.

So content is super key in this equation. Once your have your research done, having the ability to create compelling and engaging content is the next step.

In my opinion there is no better way to create engaging content and informative content than the power of video.

So for me it's very important for an affiliate marketing software and affiliate marketing system to have a content creation or even better a video creation component.

What about a social media networking software that can connect to all my important accounts across the web and assist in my affiliate marketing?

Social Media Software

A powerful Marketing software that can connect to Tumblr, Linkedin, WordPress, Pinterest, Reddit, Plurk, Flickr, Pocket, and a ton of video websites.

Plus always adding more networks and staying on top of the landscape of websites that are out online to know which ones are very powerful, rank on google and have an audience.

This is of the utmost importance to an affiliate marketing software as being in front of people on the platform that they choose to search and browse on is 1/2 the battle. The other 1/2 is capturing their interest and having them have that 'aha moment' at the time that they are interested and working to solve a problem, figure out a challenge, or looking for a massive gateway to where they are heading.

Marketing Automation for Small Business in a Marketing Software Platform for Distribution

Affiliate Marketing Automation Software
  1. ​Event Scheduling: With today's constant interruption and lack of focus going on in the world when you get to a place and time were you can focus and concentrate and work on your tasks it would be wonderful for a marketing software to have the ability to "Set and Forget" what I mean by this is event scheduling marketing automation. For example let's say you made a video and did the market research and then you are ready to put it out on the web. You could schedule it for next week at 2pm. And then start on the next video and schedule that for 2 weeks out. In one night you could in fact, have a years worth of content once a week be running, uploading, and distributing targeting your most important keywords and market niches.
  2. Guiding Rules: Marketing guiding rule of thumbs are optimal for an affiliate marketing software because the less you have to thing about the minutia the better. For example let's say that part of the content is best to be only 65 characters and length and not to exceed that in order to get the best desired result. What if a guiding rule popped up on the screen and said, "Your content is too long, think about shortening it" this is an amazing guiding rule now what if that was layered all throughout the affiliate marketing software guiding you along the way. This would be fantastic!

  3. Research on Screen: An interconnected marketing platform where the marketing research area of the software is also connected to the distribution side of the software making it very easy to capitalize on the hard work of others. This allows you to be a smarter marketer and rather than reinvent the wheel you can tap into a already running tank and jump on for the ride!
  4. Instant Publishing: This is critical because for any affiliate marketing software or for the best marketing software it is extremely important to have the ability to create results immediately and in the now. Instant publishing is very important and the ability to do event time based marketing scheduling as well so you can continue your work and leverage timing.

  5. Video Distribution: Don't even get me started with the POWER of VIDEO DISTRIBUTION. It's such a powerful marketing tool right now that it really blows everything else away. With Google's recent acquisition of Youtube for 1.65 Billion it's pretty obvious the power of video in today technology age. Imagine a marketing software for your affiliate promotions that has the ability with 1 click to distribute to multiple video platforms for example Facebook, Youtube, Daily Motion and many others. Talk about Affiliate Marketing Power!

  6. Social Networking: Absolutely critical. Social networking across mutiple marketing platforms at the same time is essential and such a huge time saver.

  7. Platform Controls: The ability to control where you want to go and where you do not want to go with your content an media is important to your affiliate marketing.

Imagine an Affiliate Marketing Software that accomplishes all of
these initiatives at the same time!

Video Marketing Software Automation Vidcredible

​

Introducing Vidcredible the Best Affiliate Marketing Software Platform.
Easy, Effective, Simple, and Powerful!

You can learn more at http://www.Vidcredible.com

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How to promote your business marketing strategies for small businesses

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smart-video-marketing-tips-for-every-small-business

 

Small businesses need branding and promotion of their product and services. Today with the help of the internet, we can promote any business all around the world. Due to the impact of social media and digital marketing such as content marketing email marketing and various other forms of marketing, we can promote your products all around the world. It’s easy to get lost in this complex world of the internet. We need to know what we are doing to get the best results for each and every activity we do on the internet.

It’s essential to know what our main goal is and what are the results we are looking to achieve as well as why we are doing it. We should plan and improvise according to the results we are getting from our social media and search engine metrics.

Its’ essential to plan your marketing strategies to get success online no matter whether you are spending money or not. I have been helping businesses to maximize their campaign reach so they can reach as many people as possible.

Today we need to be smart and qualitative rather than quantitative and a “one size fits all” approach. Good marketing requires getting into tiny details like video personalization. Haven’t you watched Facebook personalized videos?

We are going to discuss how small business leverage video marketing and not only that but we are going to tell you how to increase your video advertising efficiency and effectiveness.

1 – Know your brand

smarketing1-brandSmall businesses fail because they don’t know about their own business. What products they have and what gap they are filling in the industry. They need to focus on benefits and features rather than trying to copy competitors.

It’s vital that you know all aspects of your business. Know your strengths so you can highlight them in your promotional videos and marketing mediums. You have to convey your business message to your audience in a concise way.

Knowing your product and services raises your confidence level about your product and services. You must know what market is lacking and what are the things you are better at that will give you an edge above your competitors.

Know your competition – do a competitive analysis of your peer businesses and find your distinctive value so you can outrank them with your unique talents and benefits. You must have something unique to promote in video advertising to make your brand different from your competition.

2 – Know your audience

smarketing-audienceTo promote your products to the right people you must imagine their personas and problems and what is the best solution for their problems. Know how your product and service meet their requirements as well as being a better fit as compared to your competitors. You need to understand what your prospective clients needs are and what problems they are facing. Is your product the best solution for their problems? Is your product effective for your audience?

Segment your audience according to products and services you offer. For example, if you offer Pinterest marketing you need to target and focus on primarily a female audience. If you are promoting Local business you need to connect and focus on local people through the places and locations they know and can relate to.

It’s also important to know the locations where your prospective clients frequent and which social media they use. As mentioned earlier if your business is women oriented they most likely hang out on Pinterest. If you are targeting kids they hang out on YouTube and Facebook. If your targeted audience is businesses they hang out on LinkedIn.

3 – Have long-term and short term plans

smarketing-planSmart businesses are always focused on long-term goals such as branding in terms of social media engagement. Long-term marketing strategies include demand generation where your first and foremost goal is branding and increasing your reputation in the market.

Short-term goals are important because these cover your cost of business and you need to focus on events. Weekly and monthly goals help to achieve your long-term goals and fulfills your business goals. Short-term goals keep your business balanced so when your income is low, you have the motivation to get started daily.

While creating your marketing video create an evergreen video which represents your business as well as which you can use anytime. Create short-term videos for events but analyze what return on investment you will be getting from it and spend accordingly.

4 – Analyze your metrics

smarketing-metricsWhile creating your video advertisement focus on what your audience prefers. You can research this in your Google and YouTube Analytics.

If you are already promoting your business on YouTube, you can analyze your metrics and analytics to spend money on your most engaged video. Learn what your audience enjoys and what you can improve in the video.

You can focus on your strengths and get the best return on investment on your video promotions. By analyzing your metrics you can focus on your strengths as well as focus on your core products and services.

5 – Spend Money

smarketing-moneySpend money on advertising and marketing to increase your traffic and clientele. These are effective ways to get traction when you are just getting started.

To get successful in online businesses, you must spend money on internet marketing. You need to stay updated with the latest online marketing trends. You can analyze multiple marketing mediums to focus on the highest return on investment mediums.

You can try PPC campaigns on Google Adwords to get traffic from Google. There are many inexpensive campaigns which are available in the market.

The latest trend in the market is “video marketing”. Video marketing is the best way to attract, engage, and conversion optimization. There are many cheap video marketing solutions available in the market which are perfect for small businesses. These marketing solutions are affordable for small and medium scale businesses to get started with video advertisement.

Vidcredible is an affordable video marketing solution for small and medium scale businesses. Small businesses can get started with trending video promotional and presentation videos to leverage the video marketing trend.

Storytelling marketing techniques “The art of story telling”

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StoryTelling Marketing Techniques

What is storytelling marketing?

Storytelling is the art of telling your story to showcase you, your company, your brand. These storytelling marketing techniques will evoke emotions, establish your own personal voice, cut through the clutter, use multimedia, and making it about your viewer and we will dive deeper into your brand story too with real live examples.

Storytelling definition

The term 'storytelling' is used in a narrow sense to refer specifically to oral storytelling and also in a looser sense to refer to techniques used in other media to unfold or disclose the narrative of a story.

storytelling as defined by wikipedia

wikipedia

In this article you will learn all about the art of story telling and storytelling marketing techniques.

​

Here is a great quote when it comes to storytelling marketing.

“If you don’t feel it, you won’t remember it.” – Robert Dickman

Storytelling marketing make your videos come alive and stimulate emotions. Story telling evokes human emotions and make a connection between business and people. Video marketers have been using this strategy to engage their viewers. They create stories around their brand so they can transfer their business message efficiently and effectively. This is called "Brand Storytelling" keep reading and we show you a great example of this in just a minute. But, first...

The art of story telling

Here are reasons why storytelling marketing is effective and increases brand loyalty.

5 Powerful Storytelling marketing techniques

  1.  Evoke Emotions

    This classic storytelling marketing technique "evoke emotions" will do wonders for your brand story telling and that’s why people get engaged and feel connected with the brand and business. Emotions create a bond between a business and the public. This creates a brand of your business which is the first and foremost goal of marketing. Stories make the message personal and with a proper script and characters you can make your message personal for everyone.
  2. Establish your own personal voice

    Establish your own personal voice to differentiate yourself and connect with your audience on a personal level. This is a great storytelling marketing technique to get your stories help you get your own personal voice and create an atmosphere that your audience can associate with. With proper script tone your can easily establish an individual connection with your customers.

  3. It cuts through the clutter by being different

    Storytelling marketing can differentiate your brand from your competitors. These technqiues create long-lasting impressions. People remember stories rather than statistics and educational content. Fictional stories have more shelf life than non-fictional because of the story element.

  4. Show don't tell, use multimedia

    When stories are visual like comics and videos, it creates magic. People visualize content and stories and when these two things come together it creates a visual treat no one can resist. By using this story telling marketing technique and  showing visual elements and using multimedia you can increase your marketing penetration through effective storytelling.

  5. It's not about you, it's about them.

    All of these storytelling marketing techniques are good but with this tip it makes them great! Make sure your stories are about your audience and that they don’t feel like it’s an advertisement. Many big brands don’t show their logo in the storytelling. They put it at the end of the videos. Be conscious of keeping your audience engaged so they don’t get bored and they remember the stories and your brand. By making your stories about your viewers you can increase your marketing penetration. Make your customer the hero of your story and make them realize it’s about them not about your company. Help them to realize they are always the priority for your business and you are doing it for them.

What is brand storytelling?

​

Brand Storytelling is telling "Your Brand Story" for example Apple's brand story: Technology can be beautiful as well as functional. Everything single interaction with our product must make people fall in love with it.  Steve jobs of apple was an amazing brand marketer and telling his brand story. He says that Apple's core value is a belief that, "People with passion can change the world for the better". And there's another great quote: "The people who are crazy enough to think they can change the world, are the ones who do".

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​

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brand storytelling

Stories should focus on people. In today’s digital era, it’s important to create an atmosphere where everyone feels connected to each other.

Stories relate to your readers and that’s why people share it on social media. Stories increase your content shareability and reach out to a maximum number of people.

Let’s wrap it up.

Conclusion

Storytelling is an effective way to penetrate your business into your customer’s’ mind. Stories create long-lasting impressions on the minds of your audience which will establish a strong connection between business and people. Stories are the best way to increase your branding and demand generation.

How to create a webinar? Tips on how to do a webinar and make slides.

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Are your into webinar and want to know how to engage your audience or how to create engaging slides?

how to engage your webinar attendees

Before starting your webinar you have to welcome your attendees with a short slide presentation on who you are and what they will learn in webinar.

Seeing a blank powerpoint slide and thinking “Oh my jeez please help me” is normal, you know what it’s called? It is called death by powerpoint. Even your audience can feel “ Please save me from this boring powerpoint presentation”. I am sure you have seen a lot of boring powerpoint presentations.

There are many mistakes that webinar creators do while creating slide presentation Just to mention a few- too much text, transition and unnecessary information etc. In this blog post we are going to cover points which are not only helpful for webinar makers but also for anyone who creates slide presentation.

If you don’t want to ruin your reputation and you are interested in increasing your audience engagement, here are points to consider while creating your powerpoint presentation.

 

Start with the value that they are going to get in your webinarStart with the value that they are going to get in your webinar

Start with what value they are going to get and what they are going to learn in the webinar. Give reasons why they should attend your webinar and stay tuned while you are setting up the webinar at the backend.

This increases interest because they want to learn something which is going to solve their problem, give results and increase their business efficiency.

 

Remember, less is more.

As Seth Godin says “less is more” and yes it is. He says “No more than six words on a slide” but that’s quite extreme. I recommend about 10 to 15 words. You don’t need a single word if your image is conveying your message, – an image is worth a thousand words.

Be concise and don’t add useless information in your slides. If it’s necessary cover it in different slides. The more words you use your audience will become distracted and become less attentive.

 

Remember, less is more.No Paragraphs At All
Don’t write paragraphs on your slide. Your audience want to hear from you, they do not want to read boring slides and a bunch of text.

Use appropriate fonts
Use appropriate fonts while creating your slides, don’t use confusing and fancy fonts.

Avoid detailed reports, charts and stats
Avoid creating lists of bullets. Don’t make your audience read. Make your graphs easy to understand and scannable. Be ready with the points to cover on specific slides.

 

Add stories to make it interesting and engaging

People love and remember stories, include storytelling in your presentation to engage your audience. This is one of the reasons video marketing always work and videos goes viral- because there are stories and emotions.

 

Share your slides with your audience for better conversion

yt-audienceAfter finishing your slideshow, share your slide with your audience so they can follow up with you. Upload/create presentation on Google Slide so you could share it easily. You can create video from Google Slide and upload it on popular distribution channels.

Create video from your slides
It’s been proven that videos are much more engaging and increase conversion rate. Videos are going viral. Videos are getting shared on social media.
vidcredible-logo-meaning-2Vidcredible is an incredible cloud-based application for video creation from slides.

It also provides video optimization and distribution.

You don’t need to download any software. Get started with Vidcredible for just one dollar today.

small business video seo local google ranking with video marketing tips

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How video marketing helps rank faster

 

Video marketing is for everyone from big brands to small businesses. Videos are watched by kids and elders, male and females. That’s why whatever your targeted audience, they are going enjoy your videos.

In this post you are going to learn how videos help local businesses and how local businesses can get started with video creation and marketing.

First thing first -how videos helps local businesses.

Let’s search “Dallas Video Marketing”

Dallas Video Marketing

You can see the first organic result is a video.

There are many such local terms which are ranked by videos. If you search any How-to article or step by step guidance it is ruled by videos.

Local businesses are getting very competitive and Google Business listing is not enough because anyone can create Google+ Business Page and get ranked on Google.

 

Why local businesses should get into video marketing

VM-now-future-pic1-100Local businesses are not taking full advantage of using video marketing and they are relying on Google Local Business listing. A simple video can help any business target more keywords and engage their audience.

You are going to out rank them with your powerful business video.

 

Why Video Is Important For Your Business

Video Increases Click Through Rate (CTR)
Video snippets get more clicks! This means that you stand apart from your competitors and get more traffic on your site. In the example above we can see how video snippets are more attractive compared with other search results.

youtube-titleYouTube and Vimeo Helps You In Ranking

YouTube adds value to your website seo which means that when you add videos and embedded these videos on your website you are hitting two birds with one stone. You are getting connected with people on Youtube and in your CTA you are making them visit your website.

 

Host Your Videos on Your Own Domain

Hosting your videos on your own site helps you increase your site retention rate.You provide value to your audience and you can add your offers and products services on your site which they can try immediately.

 

Providing Value and Engaging Visitors Improves Ranking

Google analyzes audience engagement on websites and YouTube in order to help understand whether content is relevant to result or not. If visitors leave the site within a few seconds that’s a sign you failed to engage your visitor and your content is not worthy.

 

How To Create Your First Video With $1 And Get Into Proven Marketing Trend

Best-Video-Creation-Software[1]There are plenty of options, you can hire a freelancer, video production company or you can do it yourself.

Hiring a freelancer or a video creation/production company can be costly. In addition you will need to communicate what you want to achieve with your video and what exactly you are looking for in your video. Consider that there are affordable and easy solutions as well.

Vidcredible is an incredible software to help you get started with video marketing and boost your local business search engine ranking.

It is not hard and expensive like other expensive software and services. You can try it for $1.

It is like DIY video creation software for local and small scale businesses. You will not need to hire expensive video production companies. It is used by bloggers and marketers to market their products and services.

You can add your business images and add voice overs. You can tell about your business methodologies, mission, services and portfolio. You can add your website screenshots and add voice to those slides to create a company presentation video.

Record your screen or import your Google slides and add voice over. It is easy to use compared to other software like Camtasia and Adobe After Effect.

Insert/Embedded Full- How Vidcredible Works Video

Vidcredible is easy DIY video creation from your presentation, images and video clips. It’s for small scale businesses,freelancers and marketers. Try Vidcredible for $1.

Top 50 YouTube Marketers Channels and Marketing Brands and People

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Top 50 Youtube Marketers and Why They Rock

There are already over a billion users on Youtube to this date, and everyday, people watch over a million hours of video. This is all thanks to various video creators who have made careers posting videos online. Even Google has started investing in video creators so that would continuously churn out great content. And why not? Youtube is thriving because of these creators.

As a marketer, we see marketing strategies being practiced in all sorts of way. Yes, product advertisements now have a much deeper narrative than before, but they are also using a different tactic. Rather than just blatantly talking about the product or the company, some marketers have tapped into the creator pool of Youtube and let them market their product or company in a very unique way. There are also users who have started making videos for fun until finally finding a way to profit from it.

Here we list down Youtube brand pages which are some of the best in video marketing, Youtube users who have been channels for products to market their brand in a very different way, at the same time, Youtube users who have made use of marketing for themselves.

Dove is smart about how they create and deliver their campaigns effectively to a large target market in which they also aspire to raise awareness for their audience. The Dove Campaign for Real Beauty is a worldwide marketing campaign that has become a game changing innovation for advertisements.

BuzzfeedVideo is widely popular for many online users. There’s not one person who is not familiar with Buzzfeed’s witty and informational videos. It’s considered to be one of the dominant media companies to be on the lookout for since most of their videos on Youtube garner at least a hundred thousand views after it’s been uploaded.

CollegeHumor is a comedy-channel filled with original comedic videos to fill your schedule with laughs and humour on a daily basis. Aside from that, they also host a showcase of viral videos such as comic sketches, funny home videos and bizarre sports highlight.

Coca-Cola is also a brand who has majorly stepped up their game when it comes to video marketing since their advertising campaigns are one veering into the inspirational and heartfelt aspect of marketing and focuses on making the entire content significantly relatable to every person in the world.

TheFineBros is a Youtube channel notable for their reaction videos, wherein a group of people watch clips online and respond to them. Their “React videos are mainly categorized into a variety of series: the Kids React, Teens React, Adults React, Youtubers React and so on.

Nerdist is every geek’s and nerd’s haven of video entertainment. What started as a blog created by Chris Hardwick has now become one of the biggest sites for your dose of geek merchandise, reviews, and recommendations.

VSauce is a Youtube channel brand consisting of 5 other sub-channels. It is created by Michael Stevens and features topics that range from science, technology, philosophy, gaming, culture, and other topics people might be interested in. It has become one of the most subscribed brand channel on Youtube because of the variety of topics they touch on and the constant flow of videos.

Machinima is a gaming and media streaming website that originally features real-time video game environments. It is a portmanteau of the words “machine” and “cinema” and has since shown gaming fans what can be done with video-game technology to create animations. Their site also features content about film and technology.

GoPro is a manufacturer of cameras most commonly used for extreme-sports and the like, which is why it is most often referred to as an action-camera. On their Youtube channels, they release videos that show how their camera works on different scenarios and settings. They release new content every week, and has since created a GoPro Tutorials channel.

Lindsey Stirling is a violinist, dancer, singer, composer, and performer known for her unique choreographed violin performances and music videos featured on Youtube. Ever since gaining attention through her videos, she has now released albums and has gone on tour around the world. She still continues to create videos, sometimes featuring other artists such as Pentatonix, Tyler Ward, and John Legend.

Rooster Teeth is a production company that also caters to games, but also hosts the famous machinima Red vs. Blue. They also feature comedy game play through Achievement Hunter. Other things they focus on are video game development, podcasts, entertainment news programs, and reality shows. They have recently released a sci-fi action comedy film called Lazer Team.

Good Mythical Morning is a Youtube series created by Rhett and Link which features discussions about various general interests. The show has what they called a Wheel of Mythicality which contains fan suggestions of how they would end the show. One clip had them submerged in a tub filled with ranch sauce. The series has won Best Variety Series at the International Academy of Web Television Awards.

Rainbow Loom is a tool used to weave colourful bands into bracelets and charms. Their Youtube channel features different ways you can make use of the Rainbow Loom to create patterns, new color designs, and loom contests. It has since garnered the attention of not just kids, but adults who find the activity stress relieving. The Youtube channel has definitely helped boost its brand since people are always out looking for new patterns to try out.

The Slow Mo Guys is a Webby-nominated science and technology web series which was produced by Rooster Teeth Productions. It features videos filmed in extreme slow motion using Vision Research Phantom high-speed cameras and has since been considered the biggest channel for slow motion videos.

PlayStation is a video game console developed by Sony Interactive Entertainment. On their Youtube channel, they feature new Sony Playstation products and news about games features exclusively on the Sony consoles.

PewDiePie is considered to be the most subscribed user on Youtube, who is commonly known for his vlogs where he makes commentaries and reactions while also doing a whole playthrough of video games. Game companies now ask him to play their video games on his channel so that people would get interested in it.

Smosh is a comedic duo who is also considered to be one of the most subscribed channels on Youtube, much like Pewdiepie. They rose to fame due to their lip syncing videos of iconic theme songs namely the Power Rangers, Mortal Kombat and, the most commonly known, Pokemon theme.

Mashable is a multi-platform media and entertainment company which features tech reviews, how-to’s, social media explainers, and more. They post videos on their channel daily and has become the go-to channel for the latest reviews and global trends.

HubSpot is one of the pioneers of inbound marketing. Not only are they churning out articles to help with their marketing concerns in the digital age, they also have videos to better relay their marketing experience to a global market.

TechCrunch specializes on profiling start-ups, reviewing new Internet products, and relaying the latest tech news. This is the channel to go if you want to know more about what the Internet offers and what benefits you can get from it.

Brainshark is a SaaS (Software as a Service) tool that can help companies improve their productivity and sales effectiveness. Their Youtube channels features client testimonials, discussions on sales productivity, and other sales related concerns.

CrashCourse is an educational Youtube channel started by internationally acclaimed author John Green and his brother Hank Green, both from the Youtube channel VlogBrothers. The channel originally featured topics on science and humanities, and has since expanded to other subjects like Psychology, Economics, Astronomy, Government and so on.

Geek & Sundry is a commercial Youtube channel and multimedia production company. Originally, it featured three unscripted programs, namely: Tabletop hosted by Wil Wheaton, The Flog hosted by Day, and Sword & Laser hosted by Veronica Belmont and Tom Meritt. The channel has now since grown and features a lot of programs and series like The Guild and Space Janitors. It has since been described as the future of television.

Hammer is a British film production company that specializes on Gothic content. They have also released thrillers, science fiction, and film noir. The production company ceased production in the mid-19080’s and has since changed hands twice since 2007. But they are making a comeback now and is making use of their Youtube channel to feature some of their new content and to re-introduce the old Hammer horror they were known for.

JasonYangViolin is the Youtube channel of violinist Jason Yang. He was able to catch people’s attention with his violin arrangements of music from games and TV shows like Game of Thrones where he used an electric violin, and more. He has performed alongside Madonna on her MDNA World Tour, has performed his own compositions, and is currently teaching.

Cobus Potgieter is a South African drummer who is known for his drum covers of popular songs. Since gaining popularity, he has performed in concerts and has formed his own band. He also released instructional videos on his channel and as a DVD.

Julian Smith is an American actor, director, and filmmaker which specializes in comedy. His videos are some of the most watched and ranges from the dark and sinister comedy to the overdramatic. He portrays a variety of characters and emotions in his videos which was why it his brand of comedy is likened to British group Monty Python.

Bloody Cuts Films is a UK-based film production company that specializes in horror anthologies. They have released 13 short horror films and has garnered popularity among horror fans. They have recently released part one of their film titled The Outer Darkness. Because their content remains free on their Youtube channel and other platforms, they are constantly being sponsored, sort of like a crowd-funding.

Olan Rogers is a filmmaker, actor, and photographer known for his funny vlogs on Youtube. He produces comedic shorts and experimental films and music videos. His popular work includes The Last Scene and New Prime. He has since gotten into stand-up comedy, having released two spoken word albums titled Bring the Bacon and The Bear.

PBS Idea Channel is a discussion Youtube channel that delves into the connections between technology, art and popular culture. New videos get released every Wednesday, and are known for putting out ideas people have never really thought of examining like Andrew Hussie’s Homestuck being the modern age Ulysses by James Joyce.

TED is a gathering of the world’s leading thinkers and doers to find inspiration in each other and discuss about how their work can influence people globally. They are a multi-channel Youtube that features educational videos for the Youth, snippets of TED talks, and more.

Pemberley Digital is a web production company that specializes in adapting classic literary works into the modern age. They make use of Youtube and other social media platforms to re-tell classic stories and immerse fans in it. Their work includes The Lizzie Bennet Diaries, Emma Approved, and Frankenstein MD.

SciShow is a program hosted by Hank Green, Michael Aranda, and Lindsey Doe. It features educational content which covers scientific topics. They churn out videos seven days a week, with each day following certain themes. It now has two other sub-channels which includes SciSpace and SciKids. It used to be an original channel, which means it was Youtube funded, and has now signed up with viewer-funding site Subabble.

VICE is an American-Canadian digital media and broadcasting company that specializes in current events. They churn out videos daily that cover news and general interests.

ReelSEO specializes in digital marketing. Their Youtube channel shows tips and tricks on how to maximize Youtube and reap the benefits of video marketing. Through their videos, you will be able to grow your Youtube audience and convert them into loyal customers.

MoviePilot specializes on content obviously related to the movie & film universe. As they proudly define themselves as a channel that consists of “Videos made by fans for fans.”

Screen Junkies, the creators of Honest Trailers videos, where movie trailers are dissected, summarized and then wittingly narrated how the rest of the film’s story plays out.

Screen Rant is albeit similar with MoviePilot, but they are also one on their own. Not only do they have content tackling movie & films, it is also a go-to source for TV news & reviews.

Tastemade is popular in other social media platforms such as Facebook, but their Youtube channel allows for their audience to really get a preview of how to make your favorite foods.

Tasty is quite similar to Tastemade, and its also a channel held by the Buzzfeed peeps. Even though it’s still a particularly new channel, having joined just this January of 2016, it already has over 40 million views.

Vat19 is mostly known for their eccentric videos on Youtube. On first viewing, you would think that they are producing parody commercials, when in fact, they are actually selling the products they feature on the videos. These products include World’s Largest Gummy Worm, The Human Slingshot, and Das Beer Boot.

MrSuicideSheep is a music channel on Youtube where you can easily find the latest and hottest beats ranging from the electronic category and at times, non-electronic music. The channel has since been active in 2010 and has garnered a total of 4.6 million subscribers.

It’sGrace is helmed by Youtube personality, Grace Helbig, who also has a podcast called Not Too Deep with Grace Helbig. Since then, she has authored two comedic handbooks for Millenials titled Grace’s Guide: The Art of Pretending to Be a Grown-up & Style: The Art of Pretending You Have It, and also making an appearance in TheFineBrother’s web videos and on Buzzfeed’s.

Danisnotonfire Since joining Youtube in 2006, Dan Powell has gained 5.8 million subscribers and a total of 534 million views on his channel. He’s videos are mostly about himself in relatable awkwardly funny situations. Together with AmazingPhil, they’ve co-hosted on BBC Radio 1 in their show, Dan and Phil.

AmazingPhil is Dan Powell’s partner in crime and when it comes to making people laugh, he does it best with his videos normally focusing on what’s currently happening in his life. With over 3.5 million subscribers, his Youtube channel has acquired a total of 348 million views. Together with Dan, they’ve co-hosted on BBC Radio 1 in their show, Dan and Phil.

Zoella more personally known as Zoe Elizabeth Sugg, is an English beauty and fashion vlogger and Youtuber who rose to popularity for her videos showcasing her clothing, homeware & beauty “hauls”, and top favourite products of the month. She also has her own book titled Girl Online.

MyHarto is a Youtube channel created by Hannah Maud Hart who has established herself as an internet personality. Her channel mostly features videos about cooking, traveling, puns, and more puns.

VideoCreators is a channel hosted by Tim Schmoyer, who’s Youtube Certified, dedicated in helping and training newcomers in mastering Youtube and spread their message and content to their designated target audience.

SevenSuperGirls is described to be the “largest all-girl(under 17’s) Partner collaboration on Youtube. Basically their content is filled with a-minute-to-win-it challenges done by 7 different girls either with their family or on their own. This channel is moderated by their parents so it’s managed responsibly well.

WongFu Productions embodies the art of storytelling. They make short films, vlogs and sketches either it’s a sad one or bordering on the hilarious side, or most times they create videos that just tugs at your heartstrings.

Final thoughts

If you noticed, there are known personalities listed here that started their Youtube channel as a hobby. They were able to build themselves, create a brand personality for their channel, and so they were able to attract businesses to invest in them and use them as a means for marketing their products. This shows that with a little elbow grease and a solid brand, you will be able to get the attention your videos deserve and earn an audience that will stay with you for a long time.

How to make a video go viral? Why do viral videos go viral? What is a viral video?

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Why Some Videos Go Viral and Others Don't

Have you seen your timelines lately? Anything new, any content being shared multiple times?

For any social media network dashboard, you can see thousands of content being shared by your friends or the people you follow. Sometimes you cannot even keep track of everything that is being shared; but every now and then, there is that one video that becomes more than just content is being being super-shared. It becomes a meme and a pop culture reference for a long time, people will even make their parody of it, and you just know that this video will be remembered for as long as people can reference it.

What is it about these videos? Viral videos have a very diverse nature, it could sometimes be funny, or other times it is emotionally gripping. This is the reason why marketers are not only encouraged to adapt to new digital marketing techniques and strategies like video marketing, but also to churn out creative content that can become viral. Of course the entertainment value helps it become viral, but if you think about it, the people who share it are what drives its virality.

Viral videos are more than just its entertainment value, because not all entertaining videos become viral. Here we will talk about what a viral video is and what elements make a video viral.

What is a Viral Video?

What is a Viral Video?

The words “viral video” is being tossed around these days, but nobody knows exactly what it means and what constitutes a viral video. There are videos out there that have so many views but are not exactly considered viral, so how many views does it need to have? What about shares, for how long do people need to talk about them?

Too many questions for a seemingly simple subject. Let us discuss them further.

Number of views

In an article written by Kevin Nalty, or known as Youtuber nalts, he once said that a video is considered viral if it has a million views. But he updated that saying that a video is viral if it hi 5 million views within 3-7 days. If you think about it, his updated definition makes sense. The only reason a million hits was such a big deal before was because making videos is not as common as it is now.

But with high-tech camcorders, smartphones, and other recording devices it is now easier to record even the most personal or funny moments with friends and families and automatically share it with the world (surprisingly, these kinds of videos can become viral).

Take the Double Rainbow video which has now garnered more than 43 million views. It was a moment of pure bliss, it was personal, and he recorded it so he can share this amazing thing that he sees. Because of his viewership, it is considered a viral video. But more than that, it also gained a lot of buzz on social media.

A lot of people are talking about the video

Of course, it could not have had a lot of views if it did not generate a lot of buzz. Video shares is an important part of making a video viral, or at least it is one of the markers of a viral video. In the same article, Nalty says “Part of what makes a video “viral” is not just the views but the degree of discussion online and offline (media). Here we get into a “chicken and the egg” issue, since the video’s viral nature may prompt “coverage”, which inspires even more views”.

Let us use the same video example: the main reason Double Rainbow even got attention was because Jimmy Kimmel mentioned it in a tweet, and from there so much buzz has been made on social media.

When the parodies start coming

Another marker for a videos “virality” is if people made parodies of them by re-mixing, re-cutting, and re-creating your videos. Not only is the parody shared a million times over, the original video gets viewed ad shared even more. After the Double Rainbow got everyone’s attention, Youtuber schmoyoho took this chance to create a very catchy, autotuned song version of the video and now a lot of people are singing it!

It becomes unforgettable

It has been years ever since Double Rainbow was discovered, and we still reference it to this day. That is an important factor in the virality of our videos” people should be able to remember it for a very long time.

So now that we know what a viral video is, let us see how we can make one.

The Secrets of Viral Videos

The Secrets of Viral Videos

There is a little confusion with viral videos when it comes to marketing. Some people think that if they can create an entertaining video they can just put their logos everywhere on the video, heavily marketing their product sacrificing the story or narrative of their video. Well, in that case you are trying to make a promotional video and not a viral video. But this confusion is something that we can avoid as marketers if we keep these viral video secrets in mind.

Create an original narrative

As marketers, or anyone who is making a living out of the benefits of the Internet, storytelling has been one of our buzzwords. Indeed, a solid narrative in our videos is an important way for us to catch the people’s attention. It shows our flexibility and originality in terms of how we want to promote our brand. It does not even need to be a made-up narrative like the Evian Baby & Me ad. Take, for instance, this Red Bull freefall video ad with Felix Baumgartner, it is a real project that they worked on and sponsored; it is original and it is record-breaking. Of course, you do not have to do a stunt to make your video narrative work, just like what the Telekinetic Coffee Shop Surprise (a video made to promote the film Carrie) has shown us which is a prank ad.

You just need to be original, or if that cannot be achieved at present, be able to spin a story where you can easily see what the video will be about.

Video provokes an emotional response

With a solid narrative comes an emotional response, it is what drives people to share it in the first place. Whether it is anger, happiness, or sadness make sure that your video gets an emotional response from your viewers.

We can use Psy’s Gangnam Style as an example. The video became a viral hit, and not only that, Psy became one of the most famous and celebrated Korean artists because of his humorous and unique songs and videos ever since. People shared the video because they thought the dance was hilarious, and from there became one of the most memorable songs of 2012.

At the moment, anger is not something you might want to risk especially if you are a brand that is just starting out. But humorous and inspirational themes, as well as educational, are what you can play with; and it has shown good results in terms of virality.

Not too overly promotional

If you are a start-up company, this viral video project will probably be the first time most people will hear about you. Because of this, your video should be able to show your brand’s personality without selling it too hard. What people do not like the most these days is a marketer shoving their products to viewer’s faces. So let us try to dial it down a bit, but be careful not to sacrifice an important opportunity to show who you are. Just strike a balance, like what DollarShaveClub.com did with their video ad.

https://www.youtube.com/watch?v=ZUG9qYTJMsI

Promote it like there is no tomorrow

Share, share, and share it some more. Post it on all of your social media sites, publish it on your website, just everywhere you can post it. The best part about being marketers is that we have avenues to share our content other than the usual social media networks, so make use of them.

Viral Videos Thoughts

Final thoughts

So go on ahead and create a storyboard, think about the emotion you want to invoke, make sure that the entertainment value and its promotional purpose is balanced out, and then share it with everyone else. Pretty sure you will have a viral video in no time.

Google Mobile Friendly SEO Optimization Tips Mobile Optimized Website

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Optimizing your Video for Mobile

Optimizing your Video for Mobile

Some of us grew up on personal computers, a time when lugging around a laptop was already the closest we can get to accessing all our files on-the-go. Right now, at least 7.1 billion devices are being used by people, we are seeing a rise in new kinds of mobile devices: the tablets and smartphones. In fact, people would rather buy a tablet than a desktop or a laptop. It makes sense since the world has become doubly fast-paced and professionals like everything to be easily accessed and ready for editing or presenting.

But what does this mean for us? How does this affect our video marketing strategies? Well, it can affect your marketing greatly. Because almost everyone has a mobile device, adapting to it has become increasingly important, at least for video marketers. There is a potential audience that we might not be able to reach if our videos are not optimized and adaptive for mobile.

People call mobile marketing the key to success, and they are right. We are in a time when people are first experiencing the Internet through their mobile devices. And if videos are a revolutionary marketing technique, optimizing it for mobile makes it an even better tool for marketing. So here we will discuss mobile marketing and why it is so important, and how you can optimize your video to adapt to mobile.

Why is mobile the new thing?

Why is mobile the new thing?

Obviously, a lot of people are using mobile devices now, there is not a corner you turn where you see people without their devices. But there is another reason why mobile is suddenly a big deal. Have you heard of “Mobilegeddon”? Last year around April, Google announced a mobile-friendly algorithm that would prioritise ranking mobile adaptive pages on Google’s search results. They announced that it will significantly impact the ranking of pages, if yours was already mobile adaptive, the algorithm gives it a boost. So you know the webmasters became really anxious about it, hence the moniker, “mobilegeddon”.

Just this month, Google rolled out the second version of the mobile-friendly update, and this increases the effect of the mobile ranking signal.

If you have not checked if your page is mobile-friendly, these are Google’s guidelines:

 

1. If you don’t know if your website is mobile-friendly, take the Mobile Friendly Test now!

2. If you used content management software like WordPress to build you website, Check out our guide to customize your website software.

 

3. If you don’t use such software, consider hiring a web developer. We have a checklist of things to care about when doing so.

 

4. If you’re technical enough to do it yourself, check our Mobile SEO Guide.

Other than Google’s very important mobile-friendly algorithm, what else makes adapting to mobile important?

Why do you need to optimize your video for mobile?

Why do you need to optimize your video for mobile?

Mobile users are increasing

Mobile devices have become increasingly available and accessible over the past few years. And why not get one? It makes for easier browsing on-the-go, you do not need to be on a laptop to edit documents, and apps for almost everything are available for download. It makes sense that marketers should create a page that can be easily accessed on mobile, but surprisingly some people are not yet convinced. Maybe these numbers can:

  • 80% of Internet users own a smartphone while 47% use tablet devices.
  • 20% of mobile Google searches are done on mobile
  • 89% of their time is spent on media through mobile apps while 11% is spent through mobile web
  • When it comes to researching products: 48% of people start researching on search engines, 33% start on brand websites, 26% start on brand apps.

These are just some of the numbers Smart Insights collected and computed themselves, and it shows us how people are becoming more dependent on mobile devices for information and other online activities. Yes, desktops are still relevant, but ignoring these numbers may lose you a boost in ranking and a significant number of potential audiences.

Can help boost conversion rates

Research has shown 69% have made purchases using their tablet device. If a website does not work on mobile (of which at least 48% of people have apparently complained about), there will obviously be no conversion.

What is the purpose of your video? We create videos and spend hours editing it so that people can see it. And once they see it, we want them to do a desired action or what we call a conversion. This could range from buying our products or subscribing to us..

But there is more to mobile conversion than a simple purchase or subscription. According to ComScore, 55% of social media activity happens on mobile, and social media is an important driving factor for video marketing. This makes it easy for the people who have consumed our video content to share it with other people. More shares will equal to more potential audiences reached, and more audiences reached means a high potential for conversion for a significant number of people.

Improved user experience

Let’s take all these numbers and the Google algorithm to consideration. Evidently, it is simply showing us that people are mostly on their mobile devices now, especially if they do not really need to set-up their laptops to do something; pretty sure the same is true for you. And if you have accessed a website or viewed a video on mobile, what is your usual complaint?

It is too small.

Google’s Think Insights on Mobile says that there 48% of people think that companies do not care about them if the website is not mobile responsive. Clearly this is not true since our marketing strategies and the new techniques we have been adapting are all for their convenience. But making our content conveniently available for mobile simply tells our audience that we are making significant strides so that they can watch our content wherever, whenever, and on whichever device. They do not need to zoom or shrink our video content, our mobile design just automatically does the job for them.

Gives you an edge over competition

In any industry, one of the most important things to become successful is to stay ahead of the competition. Other than strengthening your relationship with the people you are catering to, this is the most vital part of any strategy, whether traditional or digital.

Surprisingly, not a lot of people have seen the importance of adapting to the mobile design. 85% of adults already think mobile sites are as good desktop sites. Imagine if your video content is easily shown on the 7.1 billion mobile devices that are being used by people, think of the reach, the potential conversion, and what it means for you. You will easily stand out from the crowd.

Tips or ways to optimize video for mobile

Tips or ways to optimize video for mobile

https://www.vidyard.com/blog/how-to-optimize-your-videos-for-mobile-devices/

http://www.reelseo.com/optimize-youtube-mobile/

https://support.google.com/youtube/answer/6147702?hl=en&ref_topic=6147698

http://www.reelseo.com/optimize-videos-mobile-devices/

http://www.reelseo.com/3-ways-optimize-mobile-video/

Create responsive video players

The first thing you need to do is to make sure that your video player changes size depending on the device that your video will appear on. Learn about screen sizes first, for instance the iphone has a 640 px wide screen and a typical desktop screen has a 1920px wide screen. Make sure that your video can adapt to those screen sizes and everything in between them

Optimize for mobile sizing when you embed your Youtube video by accessing the HTML of your page. If you’re using a video marketing platform with their own video player container, you can adjust the mobile sizing manually.

Make sure your thumbnails are eye-catching

No matter how optimized your video is to mobile, if it does not look enticing, people will not click on it. Make sure that the image is high quality and can easily attract attention in any screen size. In short, the bolder the image is, the better.

Your image design theme should be consistent on all videos so that you can attach an identity to them. In a way, it becomes easier for people to figure out that the thumbnail they are seeing are from your videos even before clicking on them.

Place calls-to-action

Remember that when you upload a video on Youtube or on any platform, the goal is for them to be able to go to your website so that the conversion starts. With Youtube, putting annotations is on mobile is hard. In fact, there might not be a way for it to happen. So here is what you can do:

Mention on the video that they can go visit your website to view your products and read more information about your company/product.

Make use of the Featured Content attribute to promote a new video to your audience.

If you are embedding on your website, make sure that your call-to-action is outside of the video, but on the first fold of the website so that it can still be seen. If it is a video campaign sent through e-mails, make sure that the CTA is big and clickable.

Think of it this way, your video campaigns are useless to someone who mostly use mobile devices, and as what we have been repeatedly saying, the number of people using mobile is massive. As an industry that wants to reach people through video content, there is a need to adapt to audience behaviour. Mark these tips and study the advantages of optimizing your video so you can reap its big rewards.