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Small Business Marketing

How to promote your business marketing strategies for small businesses

September 21, 2016 by Blake Leave a Comment

smart-video-marketing-tips-for-every-small-business

 

Small businesses need branding and promotion of their product and services. Today with the help of the internet, we can promote any business all around the world. Due to the impact of social media and digital marketing such as content marketing email marketing and various other forms of marketing, we can promote your products all around the world. It’s easy to get lost in this complex world of the internet. We need to know what we are doing to get the best results for each and every activity we do on the internet.

It’s essential to know what our main goal is and what are the results we are looking to achieve as well as why we are doing it. We should plan and improvise according to the results we are getting from our social media and search engine metrics.

Its’ essential to plan your marketing strategies to get success online no matter whether you are spending money or not. I have been helping businesses to maximize their campaign reach so they can reach as many people as possible.

Today we need to be smart and qualitative rather than quantitative and a “one size fits all” approach. Good marketing requires getting into tiny details like video personalization. Haven’t you watched Facebook personalized videos?

We are going to discuss how small business leverage video marketing and not only that but we are going to tell you how to increase your video advertising efficiency and effectiveness.

1 – Know your brand

smarketing1-brandSmall businesses fail because they don’t know about their own business. What products they have and what gap they are filling in the industry. They need to focus on benefits and features rather than trying to copy competitors.

It’s vital that you know all aspects of your business. Know your strengths so you can highlight them in your promotional videos and marketing mediums. You have to convey your business message to your audience in a concise way.

Knowing your product and services raises your confidence level about your product and services. You must know what market is lacking and what are the things you are better at that will give you an edge above your competitors.

Know your competition – do a competitive analysis of your peer businesses and find your distinctive value so you can outrank them with your unique talents and benefits. You must have something unique to promote in video advertising to make your brand different from your competition.

2 – Know your audience

smarketing-audienceTo promote your products to the right people you must imagine their personas and problems and what is the best solution for their problems. Know how your product and service meet their requirements as well as being a better fit as compared to your competitors. You need to understand what your prospective clients needs are and what problems they are facing. Is your product the best solution for their problems? Is your product effective for your audience?

Segment your audience according to products and services you offer. For example, if you offer Pinterest marketing you need to target and focus on primarily a female audience. If you are promoting Local business you need to connect and focus on local people through the places and locations they know and can relate to.

It’s also important to know the locations where your prospective clients frequent and which social media they use. As mentioned earlier if your business is women oriented they most likely hang out on Pinterest. If you are targeting kids they hang out on YouTube and Facebook. If your targeted audience is businesses they hang out on LinkedIn.

3 – Have long-term and short term plans

smarketing-planSmart businesses are always focused on long-term goals such as branding in terms of social media engagement. Long-term marketing strategies include demand generation where your first and foremost goal is branding and increasing your reputation in the market.

Short-term goals are important because these cover your cost of business and you need to focus on events. Weekly and monthly goals help to achieve your long-term goals and fulfills your business goals. Short-term goals keep your business balanced so when your income is low, you have the motivation to get started daily.

While creating your marketing video create an evergreen video which represents your business as well as which you can use anytime. Create short-term videos for events but analyze what return on investment you will be getting from it and spend accordingly.

4 – Analyze your metrics

smarketing-metricsWhile creating your video advertisement focus on what your audience prefers. You can research this in your Google and YouTube Analytics.

If you are already promoting your business on YouTube, you can analyze your metrics and analytics to spend money on your most engaged video. Learn what your audience enjoys and what you can improve in the video.

You can focus on your strengths and get the best return on investment on your video promotions. By analyzing your metrics you can focus on your strengths as well as focus on your core products and services.

5 – Spend Money

smarketing-moneySpend money on advertising and marketing to increase your traffic and clientele. These are effective ways to get traction when you are just getting started.

To get successful in online businesses, you must spend money on internet marketing. You need to stay updated with the latest online marketing trends. You can analyze multiple marketing mediums to focus on the highest return on investment mediums.

You can try PPC campaigns on Google Adwords to get traffic from Google. There are many inexpensive campaigns which are available in the market.

The latest trend in the market is “video marketing”. Video marketing is the best way to attract, engage, and conversion optimization. There are many cheap video marketing solutions available in the market which are perfect for small businesses. These marketing solutions are affordable for small and medium scale businesses to get started with video advertisement.

Vidcredible is an affordable video marketing solution for small and medium scale businesses. Small businesses can get started with trending video promotional and presentation videos to leverage the video marketing trend.

Filed Under: Blog, Small Business Marketing, Video Marketing

small business video seo local google ranking with video marketing tips

August 19, 2016 by Blake 2 Comments

How video marketing helps rank faster

 

Video marketing is for everyone from big brands to small businesses. Videos are watched by kids and elders, male and females. That’s why whatever your targeted audience, they are going enjoy your videos.

In this post you are going to learn how videos help local businesses and how local businesses can get started with video creation and marketing.

First thing first -how videos helps local businesses.

Let’s search “Dallas Video Marketing”

Dallas Video Marketing

You can see the first organic result is a video.

There are many such local terms which are ranked by videos. If you search any How-to article or step by step guidance it is ruled by videos.

Local businesses are getting very competitive and Google Business listing is not enough because anyone can create Google+ Business Page and get ranked on Google.

 

Why local businesses should get into video marketing

VM-now-future-pic1-100Local businesses are not taking full advantage of using video marketing and they are relying on Google Local Business listing. A simple video can help any business target more keywords and engage their audience.

You are going to out rank them with your powerful business video.

 

Why Video Is Important For Your Business

Video Increases Click Through Rate (CTR)
Video snippets get more clicks! This means that you stand apart from your competitors and get more traffic on your site. In the example above we can see how video snippets are more attractive compared with other search results.

youtube-titleYouTube and Vimeo Helps You In Ranking

YouTube adds value to your website seo which means that when you add videos and embedded these videos on your website you are hitting two birds with one stone. You are getting connected with people on Youtube and in your CTA you are making them visit your website.

 

Host Your Videos on Your Own Domain

Hosting your videos on your own site helps you increase your site retention rate.You provide value to your audience and you can add your offers and products services on your site which they can try immediately.

 

Providing Value and Engaging Visitors Improves Ranking

Google analyzes audience engagement on websites and YouTube in order to help understand whether content is relevant to result or not. If visitors leave the site within a few seconds that’s a sign you failed to engage your visitor and your content is not worthy.

 

How To Create Your First Video With $1 And Get Into Proven Marketing Trend

Best-Video-Creation-Software[1]There are plenty of options, you can hire a freelancer, video production company or you can do it yourself.

Hiring a freelancer or a video creation/production company can be costly. In addition you will need to communicate what you want to achieve with your video and what exactly you are looking for in your video. Consider that there are affordable and easy solutions as well.

Vidcredible is an incredible software to help you get started with video marketing and boost your local business search engine ranking.

It is not hard and expensive like other expensive software and services. You can try it for $1.

It is like DIY video creation software for local and small scale businesses. You will not need to hire expensive video production companies. It is used by bloggers and marketers to market their products and services.

You can add your business images and add voice overs. You can tell about your business methodologies, mission, services and portfolio. You can add your website screenshots and add voice to those slides to create a company presentation video.

Record your screen or import your Google slides and add voice over. It is easy to use compared to other software like Camtasia and Adobe After Effect.

Insert/Embedded Full- How Vidcredible Works Video

Vidcredible is easy DIY video creation from your presentation, images and video clips. It’s for small scale businesses,freelancers and marketers. Try Vidcredible for $1.

Filed Under: Blog, Local SEO, Small Business Marketing, Video SEO

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