Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014.
From entertaining viral videos to educational courses everyone is watching videos online.
Social media is not behind – Instagram, Snapchat and Twitter integrated videos in their feeds. Social media has done this because they don’t want to lag behind and want to engage audience with videos and visual content.
Facebook has integrated videos in their marketing strategies. It has been engaging people with auto-played videos and gifts.
Live streaming is changing the world of sports. Seminars are getting replaced by webinars and attracting global audience. There are a lot of things happening in the video marketing field which are going to change the future of video marketing.
The use of online video in B2B marketing is increasing day by day. From giant million dollar companies to small scale businesses everyone is going crazy on this marketing phenomenon.
There is no doubt video marketing is going to rule in the future. Marketers are exploring ways to adapt video marketing and they are going mad on video advertising. Here are some reasons why marketers are mad about video marketing and advertising.
Search Engine Optimization
Video snippets are more attractive than text links which results in high click through rate. Videos engage audiences which improve audience retention. High retention rate and low bounce rate signals search engines and the content is qualitative.
YouTube is owned by Google and it uplifts your videos and content in search engine ranking. Analytics give insights on audience retention, best and worst performing videos etc so marketers are focusing on video creation and distribution strategies.
Marketers embrace video analytics to plan content strategies. While YouTube is lacking many video analytic features there are many custom made video players that come with analytics and tracking abilities.
Audience Engagement and Conversion
According to Syndacast – the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent.
Most people find that visual learning, visual content like videos, infographics and images are more engaging and easier to digest.
Stories evokes emotions and videos are stories on fire.
Video marketers are evolving video personalization to increase audience engagement. Video analytics and video creation are experimenting with ways to get more personal and relevant to individual audiences. Customers are getting personalized videos in their newsfeed and inboxes.
According to Twitter, videos and photos get the most retweets. Photos average a 35% boost in Retweets Videos get a 28% boost.
Facebook is strategizing various ways to give competition to the video hosting giant YouTube. Marketers are also leveraging Facebook videos and live streaming for lead generation and branding.
Videos have the potential to go viral and social media is the best place to spread videos like wildfire. When a funny video makes us smile, we tend to share them with friends to make them smile and transfer the happiness.
On social media sharing is fun and people do it immediately when they find it interesting.
Video Creation and production
Video creation and production increased multiple folds and marketers are now thinking beyond YouTube. Lots of things are happening in video creation, automation, personalization, and distribution.
Videos are easy to distribute and share on social media, email and embedding on blog posts. YouTube and Vimeo offers various social media sharing options.
Video Call to actions
Video marketing kills many birds with one stone. It attracts, engages, educates, connects and most important makes people feel (laugh and cry). It makes your call to action alive, people who connect with brand are more likely to trust and purchase from brand.
The play button is changing all the CTAs. Video overlays and personalized call to actions is grabbing the audience attention and converting them into customers.
The video marketing mechanism is evolving. Videos are getting personalized and interactive to entertain, attract, connect, engage and convert. Marketers consider video marketing a boom which is going to change how they reach out to audience and increase their brand awareness and sales.
What makes your crazy about video marketing? Is there any video which you can’t forget? Share with us, we would like to hear from you.