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Social Media

Social Media Marketing with Video Content Increases Conversion and SEO

September 26, 2016 by Blake Leave a Comment

Why Everyone is Going Crazy on Video Marketing

Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014.

From entertaining viral videos to educational courses everyone is watching videos online.

Social media is not behind – Instagram, Snapchat and Twitter integrated videos in their feeds. Social media has done this because they don’t want to lag behind and want to engage audience with videos and visual content.

VM-now-future-pic2-100Facebook has integrated videos in their marketing strategies. It has been engaging people with auto-played videos and gifts.

Live streaming is changing the world of sports. Seminars are getting replaced by webinars and attracting global audience. There are a lot of things happening in the video marketing field which are going to change the future of video marketing.

The use of online video in B2B marketing is increasing day by day. From giant million dollar companies to small scale businesses everyone is going crazy on this marketing phenomenon.

There is no doubt video marketing is going to rule in the future. Marketers are exploring ways to adapt video marketing and they are going mad on video advertising. Here are some reasons why marketers are mad about video marketing and advertising.

 

Search Engine Optimization

vidcredible-seo-10-guidelines (1)Video snippets are more attractive than text links which results in high click through rate. Videos engage audiences which improve audience retention. High retention rate and low bounce rate signals search engines and the content is qualitative.

YouTube is owned by Google and it uplifts your videos and content in search engine ranking. Analytics give insights on audience retention, best and worst performing videos etc so marketers are focusing on video creation and distribution strategies.

Marketers embrace video analytics to plan content strategies. While YouTube is lacking many video analytic features there are many custom made video players that come with analytics and tracking abilities.

 

Audience Engagement and Conversion

yt-audienceAccording to Syndacast – the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent.

Most people find that visual learning, visual content like videos, infographics and images are more engaging and easier to digest.

Stories evokes emotions and videos are stories on fire.

Video marketers are evolving video personalization to increase audience engagement. Video analytics and video creation are experimenting with ways to get more personal and relevant to individual audiences. Customers are getting personalized videos in their newsfeed and inboxes.

 

Social media

social media brandingAccording to Twitter, videos and photos get the most retweets. Photos average a 35% boost in Retweets Videos get a 28% boost.

Facebook is strategizing various ways to give competition to the video hosting giant YouTube. Marketers are also leveraging Facebook videos and live streaming for lead generation and branding.

Videos have the potential to go viral and social media is the best place to spread videos like wildfire. When a funny video makes us smile, we tend to share them with friends to make them smile and transfer the happiness.

On social media sharing is fun and people do it immediately when they find it interesting.

 

update-video-101Video Creation and production

Video creation and production increased multiple folds and marketers are now thinking beyond YouTube. Lots of things are happening in video creation, automation, personalization, and distribution.

Video Distribution

Videos are easy to distribute and share on social media, email and embedding on blog posts. YouTube and Vimeo offers various social media sharing options.

Video Call to actions

Video marketing kills many birds with one stone. It attracts, engages, educates, connects and most important makes people feel (laugh and cry). It makes your call to action alive, people who connect with brand are more likely to trust and purchase from brand.

The play button is changing all the CTAs. Video overlays and personalized call to actions is grabbing the audience attention and converting them into customers.

 

Conclusion

The video marketing mechanism is evolving. Videos are getting personalized and interactive to entertain, attract, connect, engage and convert. Marketers consider video marketing a boom which is going to change how they reach out to audience and increase their brand awareness and sales.

What makes your crazy about video marketing? Is there any video which you can’t forget? Share with us, we would like to hear from you.

Filed Under: Blog, Social Media, Video Marketing

Social Media Manager Marketing Strategy Management Tools Software

August 13, 2016 by Blake 2 Comments

Why social media marketing is important

 

Why social media marketing is important

social media brandingBranding and Reputation
Social media is vital for maintaining your brand, reputation and credibility in the market place. It enhances your online presence and connects you with your loyal consumers customers and clients.

Customer support
In the current social media environment, customer complaints on social media can ruin their reputations. Due to this problem,many big brands are hiring social media managers to look after these complaints. Social media managers are handling client problems and helping them with various difficulties.

 

social-media-help-seoTraffic and Lead Generation
Social media is one of the major sources of traffic. It’s up to you how you leverage these free traffic sources. It’s important to distribute your content on the right social media and with your specific targeted audience. It’s also important to promote your content on as many social medias as possible.
Helpful For Seo (Search Engine Optimization)
Search engines consider social media metrics such as number of shares, likes, views etc in search engine optimization. Social media improves your rankings and helps to improve your social media visibility.

 

cosial-media-increase-engagemenrtSocial Media Increases Engagement
Social media is a great place to enjoy and get updates from influencers, friends, and family. People like to hangout on social media to get interesting content. These factors increase social media audience engagement.
Best to Promote Events and Occasional Offers
Social media is very active on special occasions such as Christmas, Back to School etc and for marketers these events are like jackpot. On these occasions and events your content can get the best engagement.

 

How to increase your social media engagement and followers

Social media is Free but to get noticed it costs time and effort. You need to be active in order to engage your audience and improve your branding techniques.

There are three major factors in increasing your social media reach. Quality, Consistency, and Distribution.

improve-socialQuality Content

Social media is a very crowded place. That’s why you have to produce quality content to stand apart from crowd and engage your audience. Quality content frequently gets shared on social media.

Consistency

To increase your fan following and subscribers, you have to be consistent in uploading your videos as well as creating quality content for your audience.

If you fail to give consistency you are going to suffer in the long run.

traffic-lead-generation
Distribution
Distribution is a very hectic and time consuming task especially when it comes to video uploads because videos are often compared to text and images.

You have to login on each account to upload your videos and optimize it with researched content.

 

How to distribute and schedule your video

On Vidcredible it’s easy to distribute and schedule your video uploads.


Networking

VidCredible Social Networking Tools

Vidcredible Social Media Networking Integration

In networking you can give rights to Vidcredible to access your social profiles such as Google Plus, YouTube, Vimeo, Facebook, Tumblr, Twitter, Pinterest etc. in order for you to upload, distribute and schedule your video posts.


Distribution

Video and Social Media Distribution SEO

Vidcredible Click Click Distribution

The distribution feature allows you to upload your videos on your networked social media profiles. It’s like a rocket launcher and with one click you are ready to sky rocket your video distribution.

Scheduling assists in launching your campaign. You can schedule your videos for occasions and holidays such as Christmas. you won’t need to work on these days and your campaigns will run smoothly.


 

vidcredible-logo-meaning-2Conclusion: Hiring virtual assistants or social media marketing managers is one of the ways to get a good handle on managing all of your social media accounts. Posting a status or image are easy tasks but upload videos is a tedious job. This is a job that most social marketing managers hate because it takes time for research and distribution.

Ready to distribute your videos in just one click? Try Vidcredible for $1.

Filed Under: Blog, Management, Social Media, Why Tagged With: marketing strategy, social media management, software, tools

Top 25 Social Media Specialist Experts To Learn Social Media for Business

June 10, 2016 by Blake 2 Comments

25 Social Media Experts You Have To Follow Right Now

Internet is full of noise and you miss valuable information, that’s why you should follow the experts to stay updated with latest trends, case studies and tips. Following the right person and sites on social media eliminates the noise and feed your news stream with relevant and quality tips, tricks and insights from industry experts.

Here is a list of social media experts who you should follow right now, [In No Particular Order]

1. Jay Baer

Jay Baer
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Jay Baer is founder of ‘Convince & Convert’. He is an author, speaker, podcaster, investor and social media consultant. According to his twitter handle he is “The most re-tweeted person in the world among digital marketers”.

He is author of “Hug Your Haters”.


2. Kristi Hines

Kristi Hines
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Kristi Hines is a Freelance writer, content marketer and business blogger. She is Certified HubSpot and Copyblogger Marketer.


3. Jeff Bullas

Jeff Bullas
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Jeff Bullas is Consultant, Speaker, Blogger. He is one stop destination for content marketing, social media marketing, blogging and many more. I think he has written thousands of article and resources on social media marketing, content marketing and digital marketing.

He is #1 Global “Digital Marketing Influencer” – 2016


4. Jon Morrow

Jon Morrow
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Jon Morrow Founder of SmartBlogger and Editor at Copyblogger. He loves to Boost Blog Traffic and that’s what he teaches bloggers and entrepreneurs. He writer impactful headlines and blog posts which go viral and attracts lots of traffic.

He lives in Austin, Texas and Joined Twitter on November 2007.


5. Mike Stelzner

Mike Stelzner
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Mike Stelzner is founder of Social Media Examiner; host of Social Media Marketing podcast and author of Launch & Writing White Papers. You can follow him on Snapchat: mikestelzner

You should follow his blog, podcasts and conferences to stay updated on social media marketing.


6. Mari Smith

Mari Smith
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Mari Smith joined Twitter on September 2007. She lives in San Diego, California. She is queen of Facebook marketing and social media expert, thought leader, speaker and author.

You get tone of quality content on social media marketing specially Facebook marketing on marismith.com


7. Pam Moore

Pam Moore
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Pam Moore is CEO of Themarketingnutz and pammarketingnut.com. She lives in Orlando, Florida. She says she is 50 percent marketing and 50 percent geek. She is one of the Top Forbes SocialMedia Leader. She is a Keynote Speaker, Trainer and Consultant. She joined Twitter on Joined February 2009.


8. Brian Clark

Brian Clark
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Brian Clark is Founder and CEO of Copyblogger – tips on content marketing and Rainmaker Digital – tools and training for content marketers and digital entrepreneurs. He is also host of Unemployable.com – tips and resources for ambitious freelancers and creative Entrepreneurs and Curator of Further.net – tips on personal development.

He lives in Boulder, Colorado. He joined Twitter on October 2006.


9. Mark Schaefer

Mark Schaefer
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Mark Schaefer runs Businessesgrow.com and he is chieftain of the blog {grow} & social media bouncer. He is social media consultant, educator, author of five best-selling books including Social Media Explained & The Content Code.

He lives in Knoxville and Joined Twitter on November 2008.


10. Ann Smarty

Ann Smarty
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Ann Smarty is Brand manager at NinjasMarketing. She is Founder of MyBlogU.com, SEOsmarty & ViralContentBuzz.com. If you need latest updates and insight on SEO Ann Smarty’s feed is flooded with lots of her own and curated content.

She Joined Twitter on December 2007.


11. Rand Fishkin

Rand Fishkin
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Rand Fishkin is founder of Moz. He is also an author and blogger. He tweets 30-40X/week about marketing, SEO, technology, & startups. His whiteboard videos are informative and gives real insights and guide on how-to improve your digital marketing.

He lives in Seattle Washington. He Joined Twitter on June 2007.


12. Noah Kagan

Noah Kagan
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Noah Kagan is founder of AppSumo, Okdork and co-founder of Gambit. He is author of “How I Lost 170 Million Dollars: My Time as #30 at Facebook”. He loves to share his knowledge on email marketing, productivity and growth hacking. He loves Tacos.


13. Glen Gilmore

Glen Gilmore
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Glen Gilmore is part of Forbes’ top 20 Social Media Expert. Social Media Influencer. He is digital marketing strategist, author, speaker and Rutgers Business School Instructor. He has written Social Media Law for Business. He Joined Twitter on November 2008.


14. Jenn Herman

Jenn Herman
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Jenn Herman forefront blogger on Instagram marketing, social media consultant and speaker social media, instagram consultant and trainer. Her blog is one of the top 10 Social Media Blog. She lives in San Diego, California. She Joined Twitter on February 2012.


15. Marsha Collier – prolific author

Marsha Collier
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Marsha Collier is book writing machine. She is the Los Angeles-based author of 48 books: Social Media Commerce for Dummies, eBay for Dummies, online customer service and other books about selling online.

She lives in Los Angeles and joined Twitter on March 2008. Wish her Happy Birthday on December 04.


16. Amy Porterfield

Amy Porterfield
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Amy Porterfield is Online Marketer and co-author of Facebook Marketing All In One for Dummies and a Social Media Strategist for entrepreneurs and small businesses. She is Forbes’ Top 50 Social Media Power Influencers of 2012

She lives in San Diego and Joined Twitter on October 2008.


17. Viveka von Rosen

Viveka von Rosen
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Viveka von Rosen is a LinkedIn Expert, Evangelist, Author, Speaker & Trainer. She Hosts #LinkedInChat. She is author of “LinkedIn Marketing: An Hour a Day” and contributing author (expert) to The Sophisticated Marketer’s Guide to LinkedIn.

Started using LinkedIn in 2006 when she saw a presentation on the opportunities of Business Networking with LinkedIn. Having doubled her own business with F2F networking, she saw the immense potential of a business online networking site.

She is well-known as “LinkedIn Expert” and speaks to corporations, business owners, Legal Firms and associations on benefiting from social media specially from LinkedIn.

She lives in Fort Collins, Colorado. She Joined Twitter on October 2008.


18. Eve Mayer

Eve Mayer
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Eve Mayer Founder of Social Media Delivered. She is Social Media Influencer Author, Online Marketing Strategist, Speaker & Entertainer. She is Author of Get It Girl Guide to Online Dating and The Social Media Business Equation.

In 2013, Forbes recognized her as one of the 7th most influential women and 14th social media influencer. She is one of the top 8 Women to follow on Twitter. (2013).

She lives in Dallas, Texas and she Joined Twitter on May 2009.


19. Jason Falls – 1 Elasticity SVP

Jason Falls
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Jason Falls is Senior Vice-President, Digital Strategist at Elasticity an innovative digital agency helps businesses excel and adjust in an ever-changing digital marketing. He is also a Keynote Speaker, Thought Leader Speaker, Author, Humorist and thinker in the digital and social media marketing industry. He likes bourbon.

He lives in Louisville, Kentucky. He Joined Twitter on September 2007.


20. Neal Schaffer

Neal Schaffer
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Neal Schaffer is Founder of Maximize Your Social, Maximize Social Business, Social Media Center of Excellence and co-founder of the leading corporate social media conference, the Social Tools Summit. He is also a Social Media Strategist, Author Speaker and Consultant.

He helps businesses and professionals to maximize their social media ROI and by variety of social media marketing strategies.

He lives in Irvine, California. He Joined Twitter on September 2008.


21. David Meerman Scott

David Meerman Scott
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David Meerman Scott is an American online sales and marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR, Newsjacking and Marketing Lessons from the Grateful Dead with over thousands of copies sold in more than 25+ languages. He is professional speaker at webinknow.

He lies in Boston and Joined Twitter on March 2008.


22. Stephanie Sammons

Stephanie Sammons
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Stephanie Sammons is a best-selling author, speaker, online teacher, singer-songwriter, yogi, snowboarder, consultant, Influence Marketing Strategist and wine enthusiast. She helps entrepreneurs grow their personal influence, impact, and income in the digital age.

She has published several business books – Linked to Influence, 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn.

She lives in Dallas, Texas (a Texas Girl) and Joined Twitter on November 2008.


23. Joe Pulizzi

Joe Pulizzi
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Joe Pulizzi is Founder of Content Marketing Institute and Author, Evangelist, Speaker & Entrepreneur. He is a content marketing expert helps businesses on content creation and marketing.

Content Marketing Institute is a leading training and education organization for content marketing.

He is author of Content Inc., Epic Content Marketing, Managing Content Marketing and Get Content Get Customers.

He is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.

He lives in Cleveland, Ohio. He joined Twitter on December 2007.


24. Lee Odden

Lee Odden
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Lee Odden is Co-Founder & CEO of TopRank Marketing. He is Digital Marketing Strategist, Consultant on B2B Content, Influencer Marketing, Social Media, PR & SEO, Author, & Speaker.

For over 15+ years he has been helping B2B and consumer brands develop winning digital and online marketing strategies.

He lives in Minneapolis and he joined Twitter on March 2007.


25. Ann Handley

Ann Handley
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Ann Handley is Head of Content at MarketingProfs, Marketer and Author.

She is author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and co-author of “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

According to her Twitter handle she is “waging a war on mediocrity in content marketing.”

She lives in Boston and Joined Twitter on May 2008.

We have tried our best to gather the names of masters of social media marketing.

The list is incomplete without your opinion because there would be many social media marketers who are rocking on different social medias like Pinterest, Instagram etc and they are not in the list.

So who is your favorite and if have we missed anyone? Let us know in the comment.


Filed Under: Blog, People, Social Media, Video Marketing Tagged With: consultant, expert, social media for business, social media specialist, strategy

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