Why do some videos get millions of views overnight while others just sit there, ignored?
Let’s face it. If you want a video to go viral you must make something that evoke emotion, and if you are a startup business, it’s imperative to show your brand personality without giving the hard sell.
It’s also vital to distribute your video to many social networks to get your videos shared quickly by large media sources. Don’t forget to upload new videos regularly. Most successful channels creators engage with their followers by producing new videos regularly.
I will show you in this article followed by a video case study about tips how to make your video go viral.
1) Show Your Brand Personality:
Keep it simple and show your brand personality when you record your message in front of the camera. There is a lot of possibilities to demonstrate your brand personality, among which the holidays business period. In holidays make your business culture transparent to your customers by recording your funny moments with your colleges within your company. You can show your customers how you are celebrating, and the gifts you have received from your fans and friends. The holiday season is a great time to produce limited edition products that are available for a restricted amount of time.
2) Optimize Your Video for Search Engine:
If you don’t optimize your video with a good title or a good tag your video will be invisible in search engines. Choose the right keywords for your video in the title and in the description will determine both the number and the type of visitors that will find you on search engines. To optimize your video for better ranking, do some research to figure out what is already working. Tim Schmoyer from Videocreators.TV explain in these videos how to get more views and subscriber in your YouTube channels.
Begin your marketing research by asking some questions that is relevant to your company products and customer’s needs. Some example of questions that you may ask yourself are: What is your channels is really about? Who is your target audience? How many views do the top videos have?
After that you must add the most important keywords that the customers are searching for in search engines and find the high volume keywords with medium to low-competition keywords that are related to your products or services. There are some keyword research tools that help you to find these keywords easily and quickly. When you add these keywords in your video title and video description you will rank easily in search engines.
Fortunately, Vidcredible is a video marketing software that have a keyword research tool that help you to easily search your competitors to see what is performing.
If you want to read more about how to use the right keywords to rank your videos, check-out our article titled “Must check Youtube video Check-List”
3) Reach Out to Bloggers & Social Media Influencers:
Syndicating your video in social media networks and collaborating with influencers is a big step for your video to go viral.
According to vidyard article published by Anish Patel, video is the new king of influencer marketing. In fact, the most effective ways to build an audience is to collaborate with relevant industry influencers. Social networks have become a leading source for discovering breaking news where influencers and journalist find interesting stories about music bands and companies to talk about them in their blogs and in high authority sites like huffingtonpost.com, Mashable.com and inc.com.
In this case study we will talk about how a girl that published a YouTube video in social network like Reddit and has reached out to well-known bloggers that are daily influencers in their niche. Guess what? This video hits 8 million views.
Reddit is an American social news aggregation, web content rating, and discussion website with thousands of daily visitors. If you want to get large amounts of traffic from it, you have to keep your posts highly relevant to the Subreddit.
Moreover, Reddit was the catalyst of one artist singer and songwriter from Ireland who has turned the world the last 3 years, and who live in California, this Reddit social media strategy helped the “Take Me To Church” video to go viral on YouTube.
To be successful with Reddit marketing you have to be a Redditor meaning you have to engage with the community and share interesting things. There is a lot of tips to be successful in Reddit, check out this article of how to build a relationship with reddit and how to write a good Reddit title inspiration.
4) Optimize your marketing effort by understanding your customer’s needs:
In order to be effective in social media it’s important to understand why customers and businesses use social networking sites and how to develop methods for an actual business opportunity. People generally use social media networks to share stories and build relationships.
Generally, people are looking for relationships, they want to know people and companies. In fact, there are not looking for a product to purchase but there are looking for funny stories about companies and products. Your social media content must be designed to add value or to engage with your audience.
You should follow the 80/20 Rule, meaning 80% of your content have to add value and 20% is self-promotion.
5) Case study how a video gone viral in Youtube with a million of views:
In the case of the video “Girl learns to dance in a year” Youtube video that gone viral. As momentum had been building on social media sites like Reddit. A girl recorded many short video dance lessons in a year and she made it in one video.
The first day the girl posted the video in Facebook and Twitter, and submitted it to social news sites like Reddit and Hacker News. Then she tweeted it to well-known dancer and emailed bloggers who had covered other viral dance videos. This was tremendous, a video with approximately 80k views in the first day!
To this point 24 hours after publishing the video in high volume traffic social media sites and blogs the video hit 800k views.
If you want to know more what happened the next day, take a look at his video case study: