Video Marketing

Social Media Marketing with Video Content Increases Conversion and SEO

September 26, 2016 by Blake Leave a Comment

Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014.

From entertaining viral videos to educational courses everyone is watching videos online.

Social media is not behind – Instagram, Snapchat and Twitter integrated videos in their feeds. Social media has done this because they don’t want to lag behind and want to engage audience with videos and visual content.

Facebook has integrated videos in their marketing strategies. It has been engaging people with auto-played videos and gifts.

Live streaming is changing the world of sports. Seminars are getting replaced by webinars and attracting global audience. There are a lot of things happening in the video marketing field which are going to change the future of video marketing.

The use of online video in B2B marketing is increasing day by day. From giant million dollar companies to small scale businesses everyone is going crazy on this marketing phenomenon.

There is no doubt video marketing is going to rule in the future. Marketers are exploring ways to adapt video marketing and they are going mad on video advertising. Here are some reasons why marketers are mad about video marketing and advertising.

Search Engine Optimization

Video snippets are more attractive than text links which results in high click through rate. Videos engage audiences which improve audience retention. High retention rate and low bounce rate signals search engines and the content is qualitative.

YouTube is owned by Google and it uplifts your videos and content in search engine ranking. Analytics give insights on audience retention, best and worst performing videos etc so marketers are focusing on video creation and distribution strategies.

Marketers embrace video analytics to plan content strategies. While YouTube is lacking many video analytic features there are many custom made video players that come with analytics and tracking abilities.

Audience Engagement and Conversion

According to Syndacast – the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent.

Most people find that visual learning, visual content like videos, infographics and images are more engaging and easier to digest.

Stories evokes emotions and videos are stories on fire.

Video marketers are evolving video personalization to increase audience engagement. Video analytics and video creation are experimenting with ways to get more personal and relevant to individual audiences. Customers are getting personalized videos in their newsfeed and inboxes.

Social media

According to Twitter, videos and photos get the most retweets. Photos average a 35% boost in Retweets Videos get a 28% boost.

Facebook is strategizing various ways to give competition to the video hosting giant YouTube. Marketers are also leveraging Facebook videos and live streaming for lead generation and branding.

Videos have the potential to go viral and social media is the best place to spread videos like wildfire. When a funny video makes us smile, we tend to share them with friends to make them smile and transfer the happiness.

On social media sharing is fun and people do it immediately when they find it interesting.

Video Creation and production

Video creation and production increased multiple folds and marketers are now thinking beyond YouTube. Lots of things are happening in video creation, automation, personalization, and distribution.

Video Distribution

Videos are easy to distribute and share on social media, email and embedding on blog posts. YouTube and Vimeo offers various social media sharing options.

Video Call to actions

Video marketing kills many birds with one stone. It attracts, engages, educates, connects and most important makes people feel (laugh and cry). It makes your call to action alive, people who connect with brand are more likely to trust and purchase from brand.

The play button is changing all the CTAs. Video overlays and personalized call to actions is grabbing the audience attention and converting them into customers.

Conclusion

The video marketing mechanism is evolving. Videos are getting personalized and interactive to entertain, attract, connect, engage and convert. Marketers consider video marketing a boom which is going to change how they reach out to audience and increase their brand awareness and sales.

What makes your crazy about video marketing? Is there any video which you can’t forget? Share with us, we would like to hear from you.

Promo Video Ideas Web Video Types Business Videos Marketing Methods

September 23, 2016 by Blake Leave a Comment

Video marketing is here to stay and there is plenty of evidence and statistics which support this fact. The real question is: how can you start video marketing for your business benefits?

There are plenty of video marketing agencies but these agencies either charge a lot or don’t know about your business. They don’t know how you run your business and what are the services you provide and what methodologies you follow.

The toughest task required to get started with any creative content marketing is developing ideas which are quite different and easy to get started with. We are going to cover video marketing ideas which are easy to get you started and don’t require a lot of money to spend on video marketing agencies.

Presentation Videos

Anyone with basic slide creation and a little bit of creativity can create slide show or presentation videos. Presentation videos are easy to create and easy to present your business to your clients.

Presentation videos can be a video version of your PDF brochure. This is a very easy way to create presentation videos with a little bit of creativity. Using a few additional elements you can create your own presentation video.

Vidcredible is an easy solution to spice up your slides with voice overs. Voice overs add a personal touch to your videos and you can easily get connected with your audience. Vidcredible offers video syndication and a distribution platform which ensures your video is getting spread across all major social medias and networks.

Testimonial Videos

Whenever we buy anything we ask our friends and family for recommendations. Every business has clients and everyone wants recommendations when they want to do business with someone. That’s where testimonial videos comes in. I know you must have those testimonials on your websites. It is unlikely that your testimonials will be read. If you want to expand your client base using your testimonials it is advantageous to use video testimonials to engage your audience.

There are many reasons why testimonial videos are better than written testimonials. Video testimonials can showcase the products you have created for clients, and at the same time show locations where you have worked and attract new clients through emotional values people get from videos.

Demo videos and Screencasting videos

If you have software or products, you must create demo videos.

You can add these videos on your homepage to instantly catch attention of visitors and showcase your software.

You can show how your software works and how it solves their problems.

You can explain why they should try your products.

Screencasting videos

Screencasting videos are demo videos which don’t show physical products. It’s specially made up for software videos and how to get things done on a computer screen. In this type of video you record your computer screen to show how specific tasks need to done. There are many photoshop tutorials available which can give you a better understanding of screencasting videos.

Screencasting videos are widely use in the education sector because schools and colleges are digitizing. They have been using computer screen recording videos to show tutorials and storify and simplify complex studies.

Explainer Videos

Explainer videos are videos which explain your videos and explain how you are the best in the market place. It describes your business as well as the problem they need to solve and how you can offer a solution.

Explainer videos are mostly used landing pages and homepages to engage the visitors and pass on your company objective through video elements. Explainer videos have been increasing the conversion rate of landing pages and reducing the bounce rate because it holds the audience attention for a few minutes.

Mobile phone videos

You don’t need expensive equipment to get started with video marketing. You just need an idea and a mobile phone with decent quality and you are ready to go. There are many videos recorded on mobile phones and people have been using their mobile phone to record videos.

So here is a short list of videos you can get started with:

1 – Convert your company brochure into a slideshow or presentation video

2 – Ask your clients to send video recommendation and testimonials. Ask them to tell about how your business helped them grow their business.

3 – Record your property, product installation and post it on YouTube.

4 – Record your software tutorials and create a tutorial series of how to get specific things done on your software.

5 – Hire a freelancer to create explainer video for your business.

6 – Record via your mobile phone, edit it with Windows movie maker, add effects and you are ready to launch your first marketing video.

If you are looking for a presentation or screencasting video creator, Vidcredible offers presentation video creation, voice overs and content syndication features at one place so you don’t need any other software or service to get started with video marketing.

how to write a video script template from video script example to production

September 22, 2016 by Blake Leave a Comment

Writing is quite hard whether you are writing a blog post or a video script. You have to follow certain rules to get started with script writing. There are times when you feel lost because your writing skills are frustrating for you. You are either getting too boring or you are too casual and not able to transfer your message to your audience.

Script writing has many essentials tasks that you have to perform because if you are not able to convey your business message through words, you are not going to engage your audience through your videos.

Videos are an effective way to use your emotions to convey what you are want to say and how you will be solving problems for your clients. You can just say: “I am XYZ company and I do SEO services, I have ABC clients and 10 people in my company or you can say I help businesses like ABC to increase clients by increasing their ranking on search engine and social media. You can sound too boring or too cool by simple tweaks and changes in your script.

Here we will be discussing about the things to consider while writing video scripts to better transform your visitors into customers,

1 -Keep your targeted audience in mind

The best way to simply connect with your audience is through putting yourself in their shoes. By this you get to know about their problems and you will get to know how you will need to be contacted or reached or tell about a business which can solve their problem.

Talk about their problems and state their mental state for example “Are you feeling frustrated with too many spam emails and it’s consuming your precious time?”.

By talking about their problems you are attracting them and making them aware that you know how it feels and what problem they are facing. If you know their problem, you can help with the solution. By keeping your targeted audience in mind, you can write your script to attract them and increase the message penetration.

2 – Entertain

On the internet no one likes boring stuff; everyone wants to be entertained. Many businesses are creating entertaining and emotional videos for branding. Your videos should not be about stats and boring slide presentation and lots of information which your viewers can’t digest.

Entertaining and informative videos get more views and attention on social media. With stories and funny characters and situations, you can add a fun element in your company videos. Adding humor for your audience can make your videos viral because anyone can connect with that video because of humor.

3 – Avoid jargons

While scripting your videos, you must avoid jargons because videos are watched by novices and these can affect your audience engagement and they might feel disconnected. Avoiding jargons makes your video appealing for everyone and since people understand it they will be more likely to share it with their friends and family.

4 – Choose proper tone, pace and style

Choosing proper tone while scripting is very important but one of the most overlooked factors when it comes to script writing.

If you want to tell a story with characters you must have conversational tone. If you are scripting for documentaries, you must have formal voice overs and narrative tone.

5 – Tell Story

People remember stories and you can make a long-lasting impression with stories. You can brand yourself with stories and humor. These increase your brand reach and spread your message across multiple social medias because people enjoy and remember your stories.

6 – Keep it short, concise, and simple

The internet is a very noisy place and if you can’t convey your message in a concise and entertaining way you can’t pass on your business message to a larger audience. People live simple so make your emails, messages, and videos to the point.

By keeping your videos short, simple and concise, you are not only engaging your audience effectively, you are also reducing your bounce and abandon rate. People don’t like long videos and if you are not getting to the core message in a few seconds, they are going to close your video.

By keeping all these things in mind you are ready to create your first video with Vidcredible. It is a simple video creation tool for everyone who wants to get into video marketing.

So we hope we have covered the important points on how to write a compelling video script to engage your audience. If you have any suggestions, please comment below.

How to promote your business marketing strategies for small businesses

September 21, 2016 by Blake Leave a Comment

Small businesses need branding and promotion of their product and services. Today with the help of the internet, we can promote any business all around the world. Due to the impact of social media and digital marketing such as content marketing email marketing and various other forms of marketing, we can promote your products all around the world. It’s easy to get lost in this complex world of the internet. We need to know what we are doing to get the best results for each and every activity we do on the internet.

It’s essential to know what our main goal is and what are the results we are looking to achieve as well as why we are doing it. We should plan and improvise according to the results we are getting from our social media and search engine metrics.

Its’ essential to plan your marketing strategies to get success online no matter whether you are spending money or not. I have been helping businesses to maximize their campaign reach so they can reach as many people as possible.

Today we need to be smart and qualitative rather than quantitative and a “one size fits all” approach. Good marketing requires getting into tiny details like video personalization. Haven’t you watched Facebook personalized videos?

We are going to discuss how small business leverage video marketing and not only that but we are going to tell you how to increase your video advertising efficiency and effectiveness.

1 – Know your brand

Small businesses fail because they don’t know about their own business. What products they have and what gap they are filling in the industry. They need to focus on benefits and features rather than trying to copy competitors.

It’s vital that you know all aspects of your business. Know your strengths so you can highlight them in your promotional videos and marketing mediums. You have to convey your business message to your audience in a concise way.

Knowing your product and services raises your confidence level about your product and services. You must know what market is lacking and what are the things you are better at that will give you an edge above your competitors.

Know your competition – do a competitive analysis of your peer businesses and find your distinctive value so you can outrank them with your unique talents and benefits. You must have something unique to promote in video advertising to make your brand different from your competition.

2 – Know your audience

To promote your products to the right people you must imagine their personas and problems and what is the best solution for their problems. Know how your product and service meet their requirements as well as being a better fit as compared to your competitors. You need to understand what your prospective clients needs are and what problems they are facing. Is your product the best solution for their problems? Is your product effective for your audience?

Segment your audience according to products and services you offer. For example, if you offer Pinterest marketing you need to target and focus on primarily a female audience. If you are promoting Local business you need to connect and focus on local people through the places and locations they know and can relate to.

It’s also important to know the locations where your prospective clients frequent and which social media they use. As mentioned earlier if your business is women oriented they most likely hang out on Pinterest. If you are targeting kids they hang out on YouTube and Facebook. If your targeted audience is businesses they hang out on LinkedIn.

3 – Have long-term and short term plans

Smart businesses are always focused on long-term goals such as branding in terms of social media engagement. Long-term marketing strategies include demand generation where your first and foremost goal is branding and increasing your reputation in the market.

Short-term goals are important because these cover your cost of business and you need to focus on events. Weekly and monthly goals help to achieve your long-term goals and fulfills your business goals. Short-term goals keep your business balanced so when your income is low, you have the motivation to get started daily.

While creating your marketing video create an evergreen video which represents your business as well as which you can use anytime. Create short-term videos for events but analyze what return on investment you will be getting from it and spend accordingly.

4 – Analyze your metrics

While creating your video advertisement focus on what your audience prefers. You can research this in your Google and YouTube Analytics.

If you are already promoting your business on YouTube, you can analyze your metrics and analytics to spend money on your most engaged video. Learn what your audience enjoys and what you can improve in the video.

You can focus on your strengths and get the best return on investment on your video promotions. By analyzing your metrics you can focus on your strengths as well as focus on your core products and services.

5 – Spend Money

Spend money on advertising and marketing to increase your traffic and clientele. These are effective ways to get traction when you are just getting started.

To get successful in online businesses, you must spend money on internet marketing. You need to stay updated with the latest online marketing trends. You can analyze multiple marketing mediums to focus on the highest return on investment mediums.

You can try PPC campaigns on Google Adwords to get traffic from Google. There are many inexpensive campaigns which are available in the market.

The latest trend in the market is “video marketing”. Video marketing is the best way to attract, engage, and conversion optimization. There are many cheap video marketing solutions available in the market which are perfect for small businesses. These marketing solutions are affordable for small and medium scale businesses to get started with video advertisement.

Vidcredible is an affordable video marketing solution for small and medium scale businesses. Small businesses can get started with trending video promotional and presentation videos to leverage the video marketing trend.

8 video types what they are and how to use different types of videos

September 1, 2016 by Blake 2 Comments

In todays internet world, business people prefer to utilize an online marketing platform to reach people across the world. It is a successful platform that supports to achieve your goals. When it comes to the online marketing, business people are highly interested in creating videos related to their business.

Creating videos is the best way to attract the most customers across the globe.
Videos can be used to increase your brand awareness that also support you to build lead generation. Here are some important video production types provided for your reference.

1 – Explainer videos:

Explainer videos help to introduce and explain your company properly in a short clip. Most of the business people start with these video types because it is an effective way to show your business story to the customer.

Explainer videos allow customers to see and get proper information related to your product or service. With this you can easily simplify hard concepts and innovative ideas in your customer’s mind. It is effortless way to gain rankings via traditional and organic methods.

2 – Screen casting:

Screencasting videos are very helpful in software demonstration and it has been gaining popularity in schools and colleges since it makes learning easier. Most of the computer how-to search queries are ranked by screencasting videos because these videos give step by step guidance on how to perform things.

Screencasting is the fantastic way to marketing content that is highly helpful for small businesses because it supports distance education. It is relatively inexpensive as well as a useful way to start your business. On the other hand it is easy to do but it provides a great return on your investment. It is the ultimate way to share your ideas and company related information across the world.

3 – Slideshow and presentation videos:

Slideshow and presentation videos are produced by businesses to show the services and solutions they offer. These types of videos are easy to make because you just need to record your slides with screen recording software and you could save your slides as video (Office 2010 onwards). With these types of videos you simply show your business services through slides.

Slideshow videos are perfect to show your product catalogue and range of products.

4 – Demo videos:

Demo videos provide demonstrations of product and software. These videos help in product installation and aids in software comprehension. Many software providers provide online video training to help them get started and increase audience engagement.

These types of videos help people to grasp your product or service value immediately. Through this video you can easily share your commerce information with every possible user. The demo video gives power to you. With this you can clearly explain best and unique features.

5 – Product videos:

Product videos are perfect for manufacturers because it gives best product view to your customers. Product videos can be a demonstration of software or a physical product demo on how to install it and use it.

Considering the right kind of video is really important. This helps to meet your business needs and it is used under e-commerce strategies. Product videos help for strong grasp; you can easily inspire your clients with your own efforts by making attractive product videos. Creating an impressive list of product videos is highly supportive for marketing. Of course, it is the ideal choice for product, service or new release.

6 – Whiteboard Videos:

Whiteboard videos are a valuable way of capturing customer’s attention; it is an innovative way to share your thoughts. Try to make these videos because it is an extremely valuable tool for anyone to deliver a message in the useful manner. It is possible to gain success in your business; this video also makes your business informative and interesting. With this method entrepreneurs share powerful messages about their product or service.

Whiteboard videos are perfect to store your business goals and complex concepts. Through whiteboard animation you can share business and interesting stories to engage your audience.
The second type of videos are videos not exactly whiteboard videos but people can use things on whiteboard videos to explain process and complex things simply by drawing graphs and drawings on whiteboard.

7 – Aerial video:

Aerial videos are used by real estate and event organizers. These videos increase your canvas and give you aerial view of properties, locations and events. These types of videos play an important role in photography and hoteliers. Wedding planners are using these videos for engagement.

Aerial video is the great way for any business group to promote their business. It offers a fantastic opportunity to share your ideas and business details with your customer. It can be suitable for smaller budgets and of course it gives remarkable benefits to the business people.

8 – 360 videos:

You must have seen 360 images and videos on your Facebook news feed. These videos are best to showcase products and properties. It is an effective way to showcase properties and that’s why realtors are using these videos to showcase their properties to their prospects.

Hotels are using 360 videos to showcase their rooms, restaurants and the other areas of hotels to increase their hotel bookings and reservations. They are accompanying 360 videos with aerial views to grab audience attention and engage them with luxurious views.

360 videos give a wider visual canvas and it is the linear path that offers immersive effect. Through this you can attract a new range of people with lean forward online effect and these forms of videos are widely utilized by real estate people. Obviously, it is the effortless way of keeping the viewer engaged. With this type of video you can easily engage your customers by giving innovative ideas and information about your services and products. It is a great way for the business world to get organic traffic on their business website.

Ongoing Industry Trends:

Are you creating videos to promote your business? Then you need to analyze the industry trends. Videos can boost your production by improving your search engine rankings. It is the way to increase customer engagement. Before that you need to know about how you go about making a video. Choosing an impressive option is really important to attract your customers. Video has become one of the powerful mediums and you will find businesses everywhere are incorporating video. Business groups also prefer marketing strategies to attract new customers.

Which is perfect for your business?

Most business owners are constantly thinking of new ways to promote and expand their business in productive ways. During the past ten years the advertising options were limited but now business people have a host of digital marketing options.

Unlike other methods digital marketing options offer great benefits to all range of business owners. Obviously, digital marketing is highly beneficial and saves your effort and money. You can easily create promotional videos by following simple ways. First of all, you need to choose the best video type to enhance your business qualities as well as choosing the right kind of video to attract the maximum number of visitors. Before choosing any kind of video you should analyze some important factors associated with the method. Try to pay close attention to the budget and other aspects that are important.

Conclusion:

Video is one of the great choices for the business people and it is also known as rich media content that helps to boost customer engagement. With business videos you can attract the maximum number of customers across the world and increase the time spent on a site which can convert to sales Video can transform your business to attract repeat visitors.

YouTube video SEO ranking checklist on how to get YouTube video rankings

August 11, 2016 by Blake Leave a Comment

Your Facebook feed is flooded with videos because your friends find these videos engaging and entertaining. Most of the Facebook videos are copied or shared from popular YouTube videos.

YouTube is not only a popular entertainment site but there are millions of educational, how-to and business videos available on this site. It is used by marketers and businesses to promote services and products and it is the second largest search engine in the world. Guess who the largest search engine in the world is? Yup, you guessed it, it’s Google! So Google is the largest and they own YouTube which is the 2nd largest. How did it happen you may ask, Google puts YouTube on top of Google and that is how they became #2!

Why do you think they would do this? They already own the majority of the online search space. The reason why is Youtube is video and video competes with television. Television is the #1 advertising spend in the world. #2 is the internet which in the last few years has surpassed radio.

It’s proven that blog posts with video get more shares and in addition videos increase audience engagement. This is why content marketers are complementing blog posts with videos. There are many business advertisement videos which have gone viral and are getting thousands of views.

Now you are wondering, why are your videos not getting views. Second and just as important is the question of how can you increase your views? Whatever your goal is, at the end of this post you will be ready to upload your YouTube videos like a pro.

Just like a blog post, a video also needs to be optimized for search engines. Here is your check-list to optimize your video for search engines.

1 – Titles are Gateway to Your Videos

Spice up your titles with adjectives without misleading your audience. Make it catchy and to the point | Example – Why YouTube Video Marketing Is Effective and Powerful.

Videos are getting shared on social media. It is a very noisy place. That’s the reason why titles have to be tempting to make anyone click on videos.

Start video titles with keywords and keep it short and interesting This increases click through rate (CTR). For example – YouTube Marketing Guide: How to Market Your YouTube Videos.

Title video files properly – “How_To_Title_Video” not “Video_001”.

2 – Add Video Description and Tags

Search engines don’t understand video content and primarily depends on the text. Video description helps search engine to recognize video content. Many people write two to three lines in description which doesn’t add any value to videos.

Tag your videos with targeted keywords and add description to your videos.

3 – Upload Transcripts

Transcriptions add text and keywords to crawl by search engines. It adds CC to your videos which adds a plus point to your videos and differentiates it from others.

Videos with transcripts get more views and most of the popular video marketers always upload transcripts to their videos.

4 – Make It Worthy With Quality and Engagement

YouTube analyses audience retention, abandon rate and many other things. Triggers like subscription and like are strong single of quality content and audience engagement.

Explore YouTube Analytics to get insights on your audience. Analyze your most viewed videos, analyze when people stop watching your videos and why a video is best/worse.

YouTube ranks videos and channels which ones engage their audience. Always produce/create quality videos which increases your retention rate and quality score.

5 – Ask Your Audience to Watch Previous Videos or Subscribe

Many YouTube followers believe annotations help them get more views and assist in the process of getting videos ranked. Always add Call-to-Action and annotations to your videos.

Ask your audience to watch more videos, share your videos and subscribe. These are strong signals which increase your channel and video score.

Bonus – 6 – Keep Your Audience in Mind (Make Videos for Humans Not Search Engines)

Stick to One Niche

Create videos for a niche and build a community of targeted subscribers. Serve to one niche and audience so they subscribe to your channel and watch your videos whenever you upload new ones.

Make Your Thumbnail Appealing

An image is worth a thousand words. An attractive thumbnail increases your CTR and that’s why it’s important to upload custom thumbnail. You can add your company logo or your image for business branding.

Name your image file appropriately – “How_To_Create_Attractive_Thumbnail_Image” rather than image0833. Google image search indexes YouTube thumbnails.

Your videos need a SEO boost to get spread across the internet. Jot down this short list so you always post your YouTube videos like a pro.

These simple tweaks can make a huge difference in video views, likes and SEO. Video Titles, Description, Tags and Thumbnails increase video value.

Feel free to share this post on Facebook, Twitter or on your favourite social media. Remember sharing is caring; Care about your social media friends!

17 Video Marketing Blogs Sites Influencers for Video Marketers to learn

August 10, 2016 by Blake 2 Comments

Are you lagging behind in video marketing?

If you want to get into video marketing or you want to stay updated with latest trends in video marketing, you have to follow influencers and blogs which are constantly updating their followers with latest happenings in the video marketing space.

Following influencers and blogs is a “MUST” to stay on top of your video production business. We have rounded up list of influencers, resources, and blogs who have been ruling the video marketing world.

So are you ready to explore these sites and ride on the waves of video marketing?

1 – Youtube

Youtube is the first place to learn and watch ANYTHING. Youtube is one stop destination for learning any programs like Photoshop, blogging, writing, video marketing and almost anything.

Top brands are posting latest news, updates, and insights on various topics. Youtube content creation and marketing is prime focus of marketing strategy.

Youtube Creators Academy is great place to learn about Youtube Branding and Marketing. Popular Youtubers who are making millions of dollars on Youtube educate others on video marketing.

2 – ReelSEO

ReelSeo is video marketing guide for video and internet marketers. It provides guides on best practices and methodologies on video advertising, social media and SEO.

Mark Robertson is founder of ReelSEO who educate video producers in Vidcon conferences.

3 – Video Brewery

Video Brewery offer video explainer video creation services. They have creative video creators which you can choose to work on your project. Blog contains information on explainers videos, video marketing insights and personal updates software/site updates.

It’s a perfect business partner for your video marketing. You post your projects and choose best creators from bidding.

4 – Vidyard

Vidyard YouTube and Video management platform located in Canada. It’s founded in 2011 caters in Video Marketing, Video Hosting, Video Analytics, Video SEO and Video Sales Enablement.

It measures video performance and provide analytical insights on various parameters to track and measure your video effectiveness.

It is great resource of information on video marketing strategies and video optimization.

It integrates with leading CRMs like Salesforce, Marketo, Eloqua, and Pardot.

5 – Video Marketing 2.0 & ThinkMOJO

ThinkMojo provides animation explainer videos and VideoMarketing20 is a blog where you get insights on video marketing essentials, tips and tricks.

If you are into Podcasts and want to listen video marketing latest trends then VideoMarketing20 and ThinkMojo have podcasts which covers various aspects of video marketing. They are podcasting on iTunes, Stitcher and SoundCloud.

6 – Wistia Blog

Wistia Blog is a junction to video and marketing tips and tricks. It also updates Wistia product announcements, news on making & using videos, company news and the occasional musings.

It consists features which integrates with lot of software and services which eases tasks for marketers.

7 – Vimeo Blog

Vimeo is second name comes after Youtube. Just like Youtube Vimeo has huge customer base. They are also providing video training and tutorials for their uploaders and producers.

8 – Entrepreneur

Entrepreneur covers various entrepreneurship topics. It also covers video marketing where you get video marketing insight from entrepreneurs to entrepreneurs. It is very popular site amongst marketers because it always very insightful and contains actionable tips.

9 – Jameswedmore.com

James Wedmore is one of the popular Youtube video creator. Whenever you search anything about Youtube video creation and marketing his videos always get ranked. He has been teaching thousands of people how to create and advertise products and services through effective video marketing.

10 – Veed.me

Veed.me connects businesses and talented videographers to produce video content for their businesses. It’s a marketplace for businesses who want to hire videographers worldwide.

It specializes in video, video marketing, video creation, filmmaking, online video, filming and editing.

It is a video production marketplace that connects marketers and companies who need videos, with a global community of videographers around the world. Need more info? if so – Veed.me live chat feature allows companies who need videos to start talking with the relevant creators from them immediately, with no pitching process required.

They also created – howmuchtomakeavideo.com to help in understanding what videos should cost.

They focus a lot on marketing videos and we provide a lot of content that helps marketers better understand videos in regards to their marketing efforts.

11 – Dottotech

Dottotech is not only about video marketing. It is a paradise for geeks because there are tons of screencasting videos on various topics such as productivity hacks, how to guides, products, apps etc.

Steve Dotto is tech savvy who creates videos on everything you can learn a lot from him especially screencasting techniques and various other software and services. He also publishes videos on: Growing a YouTube Channel MasterCaster Videos, how to Screencast, podcast, webcast and produce webinars and tutorials

If you want to learn webinars, webcasts and screencasts Dottotech is must follow site and Youtube channel for you.

12 – Videochef

Videochef gives life to videos through their services. Their blog focuses on video marketing integration in in day to day marketing.

It believes in explaining message in a clear way to increase sales. It also offers one video for free – for a cause you care about.

13 – ThinkWithGoogle

Insights – ThinkWithGoogle has special place for videos and video marketing. Here you can see viral videos, tips, tools, resources, how-to guide on video marketing.

Trending – Trending section covers the trending videos on Youtube which video marketers must watch.

Leaderboard – Leaderboard section covers the trending and leading ads. Marketers can analyse these ad video Youtube campaigns to make their marketing strategies effective and viral.

14 – Stevefolland

Steve Folland is a creative audio video for businesses – presenter, writer, script writer, voice-over and freelancer. He is video content creator loves to help companies boost their business by creating video and audio content.

He podcasts on BeingFreelance, he was finalist of IPSEAwards Freelancer of the year. He has clients likes BBC, Disney, M&S etc.

15 – Wipster.io

Wipster is great platform for integration and team collaboration. It integrates with Adobe Pro and Vimeo. It is an intuitive platform for editing, reviewing, approving and publishing videos.

It streamlines the video creation, editing and review workflow from rough cut to final cuts with your team or clients. It is a complete Video Project Management for producers, content creators and media teams.

Blog contains blog posts on Adobe Premier, Video Collaboration and Project Management, How-to guide on promoting video on social media. So if you are a video production company you have a lot to learn here.

16 – Videoptimize

Videoptimize is great place to learn Youtube marketing and video marketing SEO. It is Video SEO company which harnesses the power of video for customers around the world. There are plenty resourceful blog posts on video production and optimization.

It focuses on video creation and offers Interview style, animation, doodle, explainer and typography videos to various industries like automotive and all B2B and B2C markets.

17 – Vidcredible

And last but not least, one of the BEST!

Vidcredible is an all-in-one online cloud based video creation, research, social media integrated video publishing platform for everyone to produce and promote business.

It is simple for everyone, even if you don’t know ABC of video creation you can get started. You can create videos with Google slides or from your audio, video and images.

Vidcredible blog updates on latest industry trends in video marketing, presentation videos, how-to guides on video creation, optimization, marketing and publication.

So I hope you are following these blogs right away to get insights on video creation and marketing. If we have missed any please let us know in the comment.

Top 25 Social Media Specialist Experts To Learn Social Media for Business

June 10, 2016 by Blake 2 Comments

Internet is full of noise and you miss valuable information, that’s why you should follow the experts to stay updated with latest trends, case studies and tips. Following the right person and sites on social media eliminates the noise and feed your news stream with relevant and quality tips, tricks and insights from industry experts.

Here is a list of social media experts who you should follow right now, [In No Particular Order]

1. Jay Baer