Video marketing is here to stay and there is plenty of evidence and statistics which support this fact. The real question is: how can you start video marketing for your business benefits?
There are plenty of video marketing agencies but these agencies either charge a lot or don’t know about your business. They don’t know how you run your business and what are the services you provide and what methodologies you follow.
The toughest task required to get started with any creative content marketing is developing ideas which are quite different and easy to get started with. We are going to cover video marketing ideas which are easy to get you started and don’t require a lot of money to spend on video marketing agencies.
Anyone with basic slide creation and a little bit of creativity can create slide show or presentation videos. Presentation videos are easy to create and easy to present your business to your clients.
Presentation videos can be a video version of your PDF brochure. This is a very easy way to create presentation videos with a little bit of creativity. Using a few additional elements you can create your own presentation video.
Vidcredible is an easy solution to spice up your slides with voice overs. Voice overs add a personal touch to your videos and you can easily get connected with your audience. Vidcredible offers video syndication and a distribution platform which ensures your video is getting spread across all major social medias and networks.
Whenever we buy anything we ask our friends and family for recommendations. Every business has clients and everyone wants recommendations when they want to do business with someone. That’s where testimonial videos comes in. I know you must have those testimonials on your websites. It is unlikely that your testimonials will be read. If you want to expand your client base using your testimonials it is advantageous to use video testimonials to engage your audience.
There are many reasons why testimonial videos are better than written testimonials. Video testimonials can showcase the products you have created for clients, and at the same time show locations where you have worked and attract new clients through emotional values people get from videos.
Demo videos and Screencasting videos
If you have software or products, you must create demo videos.
You can add these videos on your homepage to instantly catch attention of visitors and showcase your software.
You can show how your software works and how it solves their problems.
You can explain why they should try your products.
Screencasting videos are demo videos which don’t show physical products. It’s specially made up for software videos and how to get things done on a computer screen. In this type of video you record your computer screen to show how specific tasks need to done. There are many photoshop tutorials available which can give you a better understanding of screencasting videos.
Screencasting videos are widely use in the education sector because schools and colleges are digitizing. They have been using computer screen recording videos to show tutorials and storify and simplify complex studies.
Explainer videos are videos which explain your videos and explain how you are the best in the market place. It describes your business as well as the problem they need to solve and how you can offer a solution.
Explainer videos are mostly used landing pages and homepages to engage the visitors and pass on your company objective through video elements. Explainer videos have been increasing the conversion rate of landing pages and reducing the bounce rate because it holds the audience attention for a few minutes.
Mobile phone videos
You don’t need expensive equipment to get started with video marketing. You just need an idea and a mobile phone with decent quality and you are ready to go. There are many videos recorded on mobile phones and people have been using their mobile phone to record videos.
So here is a short list of videos you can get started with:
1 – Convert your company brochure into a slideshow or presentation video
2 – Ask your clients to send video recommendation and testimonials. Ask them to tell about how your business helped them grow their business.
3 – Record your property, product installation and post it on YouTube.
4 – Record your software tutorials and create a tutorial series of how to get specific things done on your software.
5 – Hire a freelancer to create explainer video for your business.
6 – Record via your mobile phone, edit it with Windows movie maker, add effects and you are ready to launch your first marketing video.
If you are looking for a presentation or screencasting video creator, Vidcredible offers presentation video creation, voice overs and content syndication features at one place so you don’t need any other software or service to get started with video marketing.