What is storytelling marketing?
Storytelling is the art of telling your story to showcase you, your company, your brand. These storytelling marketing techniques will evoke emotions, establish your own personal voice, cut through the clutter, use multimedia, and making it about your viewer and we will dive deeper into your brand story too with real live examples.
The term 'storytelling' is used in a narrow sense to refer specifically to oral storytelling and also in a looser sense to refer to techniques used in other media to unfold or disclose the narrative of a story.
storytelling as defined by wikipedia
In this article you will learn all about the art of story telling and storytelling marketing techniques.
Here is a great quote when it comes to storytelling marketing.
“If you don’t feel it, you won’t remember it.” – Robert Dickman
Storytelling marketing make your videos come alive and stimulate emotions. Story telling evokes human emotions and make a connection between business and people. Video marketers have been using this strategy to engage their viewers. They create stories around their brand so they can transfer their business message efficiently and effectively. This is called "Brand Storytelling" keep reading and we show you a great example of this in just a minute. But, first...
Here are reasons why storytelling marketing is effective and increases brand loyalty.
5 Powerful Storytelling marketing techniques
- Evoke Emotions
This classic storytelling marketing technique "evoke emotions" will do wonders for your brand story telling and that’s why people get engaged and feel connected with the brand and business. Emotions create a bond between a business and the public. This creates a brand of your business which is the first and foremost goal of marketing. Stories make the message personal and with a proper script and characters you can make your message personal for everyone.
- Establish your own personal voice
Establish your own personal voice to differentiate yourself and connect with your audience on a personal level. This is a great storytelling marketing technique to get your stories help you get your own personal voice and create an atmosphere that your audience can associate with. With proper script tone your can easily establish an individual connection with your customers.
- It cuts through the clutter by being different
Storytelling marketing can differentiate your brand from your competitors. These technqiues create long-lasting impressions. People remember stories rather than statistics and educational content. Fictional stories have more shelf life than non-fictional because of the story element.
- Show don't tell, use multimedia
When stories are visual like comics and videos, it creates magic. People visualize content and stories and when these two things come together it creates a visual treat no one can resist. By using this story telling marketing technique and showing visual elements and using multimedia you can increase your marketing penetration through effective storytelling.
- It's not about you, it's about them.
All of these storytelling marketing techniques are good but with this tip it makes them great! Make sure your stories are about your audience and that they don’t feel like it’s an advertisement. Many big brands don’t show their logo in the storytelling. They put it at the end of the videos. Be conscious of keeping your audience engaged so they don’t get bored and they remember the stories and your brand. By making your stories about your viewers you can increase your marketing penetration. Make your customer the hero of your story and make them realize it’s about them not about your company. Help them to realize they are always the priority for your business and you are doing it for them.
What is brand storytelling?
Brand Storytelling is telling "Your Brand Story" for example Apple's brand story: Technology can be beautiful as well as functional. Everything single interaction with our product must make people fall in love with it. Steve jobs of apple was an amazing brand marketer and telling his brand story. He says that Apple's core value is a belief that, "People with passion can change the world for the better". And there's another great quote: "The people who are crazy enough to think they can change the world, are the ones who do".
Stories should focus on people. In today’s digital era, it’s important to create an atmosphere where everyone feels connected to each other.
Stories relate to your readers and that’s why people share it on social media. Stories increase your content shareability and reach out to a maximum number of people.
Let’s wrap it up.
Storytelling is an effective way to penetrate your business into your customer’s’ mind. Stories create long-lasting impressions on the minds of your audience which will establish a strong connection between business and people. Stories are the best way to increase your branding and demand generation.