On the average, five times as many people read the headline as read the body copy. When youhave written your headline, you have spent eighty cents out of your dollar.
--David Ogilvy (Father of advertising)
You are creating that awesome content to get traffic and business but you are failing just because your titles are neither SEO-friendly nor social media friendly, right? You have just created an incredible video but don’t know how to title it? How to balance it for SEO as well as for your audience?
Search engine optimization is vital part of running an online business. If your website is not getting in search results you are leaving money on the table. With few tweaks you can easily get ranked on search engines.
We understand this common issue amongst the bloggers, digital marketers and businesses. And here we will be covering two aspects of a perfect search engine optimized and user friendly titles and how to get one for you.
We offer research feature where you get insights on best performing videos on your targeted keyword. You can explore what keywords they are ranking for and what title and description they are using to get ranked. We help you to expand your reach to each and every possible way to optimize your video title and description.
So here is a checklist to review before you click “Publish” or “Schedule”.
1 - Keyword Research
Your titles must have the keywords you are targeting. Make sure you insert keyword in the beginning of your title because it tends to rank well in search results.
Use Google Adwords to get keyword ideas (Vidcredible made it easier) and focus on strong yet low competitive keywords.
Use long-tail keywords but don’t go overboard, Search engines could penalize your content if you are using keyword too many times. Long-tail keywords bring targeted and qualified visitors who convert.
Don’t go over 70 characters because Google cuts down the title after 70 characters.
2 – Descriptions
Let search engines know what your video is about. Video description provides more text tocrawl and helps to increase your search engine ranking. Its proven video transcripts help insearch engine optimization.
3 - Keep it short, concise yet descriptive
Keep your video title short and easily digestible for your readers. While targeting long-tailkeywords try to make it short and within 70 characters.
Social media plays a vital role in search engine optimization and traffic generation. Shorttitles are easy to share on social media.
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4 – Make your title sexy and seductive with adjectives
Adjectives make your title pop-up and stand out from the crowd. It impacts your audiencesubtly. Adjectives make your titles catchy and thought-provoking which increases your CTR.
Be creative have fun with your titles but don’t mislead, it affects your credibility.
Don’t mislead or exaggerate your titles something like "10 Video Marketing Companies Killing Youtube So Freaking Hard They Don't Need Any Other Marketing Channels".
5 – Be Human, Brainstorm with Humans
Before finalizing your title discuss it with your colleagues and marketing team, after all weare doing it for humans. Brainstorming brings different viewpoints, encourages criticalthinking, and gets you out of your head.
Ask questions to each other; utilize the whos, whens, hows, whats, and whys of the topic.
We hope this guide has been a helpful walkthrough on grabbing perfect SEO-friendly titles forYoutube videos and blog posts.
Our research feature makes this process a lot easier. You can collect and brainstorm keywords, titles,description which your competitors ranking for. This helps you to get your perfect title which is lesscompetitive and targeted to your audience.
Now spend less time on crafting a perfect seo-friendly yet attractive title for your videos, becauseVidcrdible is here to help you. Please let us know your thoughts in the comments.